Meeta is the founder of The Hard Copy, a resource for building a modern-day, digital-first, design-led brand. She has helped to create some of India’s biggest consumer and financial services brands, from Airtel to Kotak Bank, Bru Coffee to Vistara Airlines. She was one of two partners at Ray+Keshavan, a consultancy that was acquired by media conglomerate WPP. Meeta then co-founded a SaaS enterprise product that was acquired by BMC Software.
In this conversation Meeta talks about branding for startups and more:
Builders to Sellers mindset
Brand Building 1-0-1
Framing a brand statement
Why branding is essetial
Advice for building a category
Going about building a brand
Prioritising traget audience
Dynamics of being a challenger brand
Importance of personal branding
Evolution of the Indian Startup Ecosystem
Connect with Meeta
LinkedIn: https://www.linkedin.com/in/meetamalhotra/
Twitter: https://twitter.com/meetamalhotra
Connect with us:
Linkedin: https://www.linkedin.com/company/startup-operator
Twitter: https://twitter.com/OperatorStartup
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