Rory is the Vice Chairman of Ogilvy, he has co-founded a behavioral science practice within the agency. Prior to becoming the Vice Chairman, Rory was a copywriter and creative director at Ogilvy for over 20 years, having joined as a graduate trainee in 1988. He is a speaker at TED Global. He is the author of two book: The Wiki Man and Alchemy. One of marketing's most original thinkers and influential speakers, Rory is hailed as an advertising guru.
Some highlights from this conversation:
Change in perception about marketing
Making lateral decisions
Importance of Brand
Alchemy's Basic premise
Building a culture of Alchemy
How does Alchemy work in the real world
Creative utilization of fixed assets
Connect with Rory:
Linkedin: https://www.linkedin.com/in/rorysutherland/
Twitter: https://twitter.com/rorysutherland
Connect with us:
Linkedin: https://www.linkedin.com/company/startupoperator
Twitter: https://twitter.com/OperatorStartup
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