EP 84 : 'Alchemy' for Startups | Rory Sutherland (Vice Chairman, Ogilvy UK)

Rory is the Vice Chairman of Ogilvy, he has co-founded a behavioral science practice within the agency. Prior to becoming the Vice Chairman, Rory was a copywriter and creative director at Ogilvy for over 20 years, having joined as a graduate trainee in 1988. He is a speaker at TED Global. He is the author of two book: The Wiki Man and Alchemy. One of marketing's most original thinkers and influential speakers, Rory is hailed as an advertising guru. Some highlights from this conversation: Change in perception about marketing Making lateral decisions Importance of Brand Alchemy's Basic premise Building a culture of Alchemy How does Alchemy work in the real world Creative utilization of fixed assets Connect with Rory: Linkedin: https://www.linkedin.com/in/rorysutherland/ Twitter: https://twitter.com/rorysutherland Connect with us: Linkedin: https://www.linkedin.com/company/startupoperator Twitter: https://twitter.com/OperatorStartup If you liked this conversation, let us know by hitting the like button and share with your friends and family. Please also remember to subscribe to our channel and switch on the notifications to never miss an episode! --- Send in a voice message: https://anchor.fm/startup-operator/message