EP 177 : Building a 600+Cr D2C Brand - Chaitanya Ramalingegowda (Co-Founder, Wakefit)

Chaitanya is the co-founder of Wakefit, a D2C brand that operates in the home solutions space. In this episode he spoke about the lessons he's learnt from his previous startups, the process of influencing buyer behaviour, the levers or growth he used in Wakefit's journey and more with Roshan Cariappa. Topics:00:00 Introduction01:36 Lessons from Chaitanya's startup failures05:18 Looking at the Mattress industry with first principles09:24 Advice for entrepreneurs looking at conventional domains 11:48 The process of going from idea to product to company 15:14 Influencing buyer behavior 18:34 Dos and Don'ts of scaling a D2C business20:40 Growth levers in the Wakefit journey22:51 Advice on zero dollar marketing 26:49 Thoughts on Competition 30:24 The next 18 months for Wakefit31:20 Advice on managing the current slowdown34:27 How is Chaitanya preparing for the next leap?37:14 Embedding core culture in DNA while scaling39:10 Books and Podcast recommendation ------------------------------------- Click HERE to get regular WhatsApp updates ------------------------------------- Connect with Chaitanya : LinkedIn | Twitter ------------------------------------- Connect with Us: LinkedIn | Twitter ------------------------------------- If you liked this episode, let us know by hitting the like button and share with your friends and family. Please also remember to subscribe to our channel and switch on the notifications to never miss an episode!