Sunith is the co-founder of Beforest Lifestyle Solutions, a startup that builds and helps maintain sustainable farms and homes as a collective. Sunith, previously a tech veteran transitioned into a sustainable property solutions with Beforest. In this episode he spoke about how he made the transition from thinking about bits and bytes to atoms and molecules, getting people to care about sustainability and the nuances of running a D2C business with Roshan Cariappa.
Topics:
00:00 Introduction
01:26 Transitioning from tech to sustainable properties
03:30 Going through the transition
06:37 Going from a bits & bytes to an atoms & molecules mindset
09:24 What is Beforest?
10:45 Principles to operate in a nascent space
13:13 Getting people to care about sustainability
16:03 What is a collective and what goes into building it?
19:55 Bringing together a collective
23:48 Maintaining ecological & economic balance of a farm
28:25 Nuances of running a D2C business
33:10 What's next for Beforest?
36:48 Advice on building a niche community
39:32 Advice on building in the sustainability space
42:34 Books and Podcast recommendations
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Connect with Sunith :
Linkedin: https://www.linkedin.com/in/sunithreddy/
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Linkedin: https://www.linkedin.com/company/startup-operator
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