Malika is the founder and CEO of The Moms Co., a natural beauty and personal care D2C brand. In this episode she spoke about validating the problem, educating consumers, consumer acquisition and more in her conversation with Roshan Cariappa.
Topics
00:00 Introduction
01:00 Validating the problem and consumer research
07:11 Asking the right questions to your prospects
11:51 Articulating the brand promise
15:55 Educating the customer
18:36 Levers for customer acquisition in the 0-100cr journey
23:11 Going up against larger incumbents
25:37 Building trust in the community
27:56 How do modern buyers make decisions
31:00 What changes post acquisition
33:27 Advice for new entrepreneurs in D2C space
35:45 Best piece of advice Mallika has received
38:40 Books & Podcasts
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Connect with Malika :
Linkedin: https://www.linkedin.com/in/malikasadani/
Twitter: https://twitter.com/Malika_Sadani
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