Aman is the co-founder of Cogno AI, an AI powered cloud communication platform. Aman started Cogno right out college and recently got acquired by Exotel. In this episode he spoke about Weighing the opportunity cost of starting up, the nuances of selling to large enterprises, dealing with funded competitors and more in his conversation with Roshan Cariappa.
Topics:
01:15 Founding story of Cogno AI
03:28 Weighing the opportunity cost of starting up
05:47 Transitioning from services to products
08:30 Shift in mindset from services to product
10:13 Nuances of selling to large enterprises
14:13 Cogno's Distribution strategy
18:45 Aligning stakeholder's priorities
21:10 Building with the enterprise v/s innovating
23:35 Advantages of Bootstrapping
26:45 Dealing with funded competitors
29:48 Choice of verticalizing
32:13 Cogno's acquisition by Exotel
38:37 The journey ahead
41:04 Persisting through problems
43:53 The most difficult thing to learn in this journey
46:19 Common mistakes founders should avoid
48:53 Books and Podcasts Recommendations
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Connect with Aman :
Linkedin: https://www.linkedin.com/in/goel-aman/
Twitter: https://twitter.com/amangoeliitb
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Connect with Us:
Linkedin: https://www.linkedin.com/company/startup-operator
Twitter: https://twitter.com/OperatorStartup
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