Jyotsna is founder and CEO of Grow Fit, a health food brand that helps people get fit through their diets. In this episode she spoke about how they navigated through their pivot, the nuances of managing this business, how to build differentiators and more in her conversation with Roshan Cariappa.
00:00 Introduction
01:34 Idea to Product to Company
06:34 Validating your market
12:37 How has being a product person influenced Jo's journey
16:42 The nuances of Supply chain management in the food business
21:07 Building a differentiated brand
23:53 Working with other platforms
28:09 Impact of Covid on the food business
31:10 The next 24 months for Growfit
32:05 Advice for entrepreneurs starting in the food business
34:06 Books and Podcast recommendation
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Linkedin: https://www.linkedin.com/in/jpattabi/
Twitter: https://twitter.com/jopattabi
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