Step inside the world of Juhi Godambe — one of India’s leading fashion influencers and the founder of Arabella, as she sits down with Aanam C for a deep dive into the creator economy, luxury fashion industry, and what it really takes to run a brand while staying relevant on social media.
In this candid interview, Juhi shares:
- How she went from her first paid fashion project to collaborating with Gigi Hadid, Nike, and Maybelline
- Why luxury brands pay less in India compared to the West
- The struggle against free work and undervaluation in the influencer space
- Balancing life as a content creator and entrepreneur
- Building and scaling her resort wear brand Arabella
- How Instagram has become the new LinkedIn for every profession
- Facing online hate, privilege debates, and public misconceptions
Whether you’re an aspiring influencer, a fashion entrepreneur, or just curious about the behind-the-scenes of luxury fashion, this conversation is packed with insights, personal stories, and actionable tips.
Chapters :
00:00 Introduction
01:40 First Meeting and Early Career Memories
04:34 Highlights and Memorable Collaborations
07:59 Challenges with Brand Collaborations
11:47 Business Model and Content Creation
16:52 The Reality of Influencer Earnings
23:26 The Reality of Sourcing Fashion
25:29 Challenges in Brand Collaborations
28:46 Balancing Content Creation and Running a Brand
32:55 Team Structure and Operations
34:43 Future Goals and Inspirations
37:10 Yay or Nay: Quickfire Opinions
39:03 Reflecting on Iconic Looks
41:40 Final Thoughts
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