How do “OG Influencers” evolve? Ft. Riya Jain

[00:00:00] Ladies, gentlemen and others welcome to today's episode of The Reel Deal with Aanam C. Today's

[00:00:07] guest is someone that I think I can call an OG content creator, someone who started

[00:00:13] around the same time as me as I want to say and someone who I really appreciate for

[00:00:17] her candidness towards liking and disliking the evolution of the creator space today.

[00:00:24] I've been in this space for about 12 years and my fellow creator and guest on today's

[00:00:28] episode, Rhea Jen has been a creator for about 10 of those years. So hi Rhea and welcome to

[00:00:34] the pod. Hi Aanam thank you so much for having me and I've been following your podcast it's

[00:00:40] amazing and I'm glad to be here. Thank you thanks for coming on. You know that one

[00:00:44] of the main things you and I have truly bonded on. I mean in general on a lot of things

[00:00:48] but over the last few years there's been discussions on how this space has changed.

[00:00:52] Oh my god yeah. The landscape of the creator space has really gone from blogs to extreme

[00:00:59] snackable content but before I dive into that, I feel like it's fair to ask so that the listeners

[00:01:05] and viewers have an idea of your journey. How exactly long ago did you start and how did

[00:01:11] you come into the creator space? Okay to be very honest it's been 10 years or almost 10

[00:01:17] years and it's been a great journey of course roller coaster journey. When I think when we

[00:01:23] started, I think we had to have like a fancy name like a fancy handle so I was known as

[00:01:31] Kautna Kav. Like now people are going to know my real name is Rhea Jen earlier they thought

[00:01:36] my name is my blog's name called Kautna Kav and I think I was in college and we used to

[00:01:41] follow all these international influencers back in the days. I still do follow them like

[00:01:45] Negan, Kamala, Kiarah who were doing international and it looked like oh wow what are they doing?

[00:01:51] It's something totally really fun. And I was always inclined towards fashion because that was my

[00:01:57] passion but somehow I was always also I'm like a BMS graduate. I've done my master's in marketing and

[00:02:06] the plan initially was to do something in the marketing field right now marketing my own brand.

[00:02:11] So yeah I think after my after I was almost like graduating and then I was like why not just give it

[00:02:16] a shot. And that time I think I was just a normal girl posting my normal regular OOTDs and that's when

[00:02:25] I had like few comments like oh my god we love it where is that from? Where is this from? And I think

[00:02:30] I picked it up from international influencers what blogging was back in the days and then I started

[00:02:37] my journey and it was just more about creating pictures right because that time videos were not a

[00:02:43] thing that much as it is today. So I think that's where Kautna Kuff was born and it's like it was

[00:02:51] from Kautna Kuff to Riyadh, Janice just been a year now I've changed my handle because of course

[00:02:56] the time has changed now you go back to your handle earlier I think when you were known for your

[00:03:01] handles your handle names. So back in the day I suppose a lot about fashion lifestyle more towards

[00:03:08] fashion and then I move towards lifestyle so that's where I started my journey I think yeah

[00:03:14] where do you see like of course the last 10 years have been an incredible journey for you I'm sure

[00:03:20] I had the opportunity to witness it firsthand as well but where do you see yourself 10 years from now?

[00:03:26] How do you feel like that's going to go? Oh my god I haven't thought about it if you ask me I'm

[00:03:32] just going with the flow how and till date I'm going with the flow of course I have like a couple

[00:03:37] of plans like that way but I never imagined myself where I am today to be honest right because

[00:03:45] that time on the my thing when we started I think nobody knew the meaning of blogging yeah now there's

[00:03:51] a new term influencing influencers content creators but that time we used to blog we used to write

[00:03:56] we had a website all of us used to like religiously write and talk about fashion talk about

[00:04:02] that particular shoot good old times yeah good old times you select please sit down we used to write

[00:04:06] like big big essays about our OTTs or about what we are blogging about so I think right now if

[00:04:14] you ask me I'm just going with the flow like you know and let's see where it goes because if you

[00:04:20] ask me like you know it's been 10 years I never imagined to be your till date it's just been a great

[00:04:26] right that way yeah talk to me a little bit about how you've coped with the evolution of this

[00:04:31] space because I know from of course conversations we've had otherwise there are things we love about

[00:04:36] it right and then there are things we definitely don't love about it which is normal I think for

[00:04:40] any career graph or any industry so to speak but what are some of the things you really like

[00:04:44] or particularly dislike about where the landscape of the creator world is today in India of course

[00:04:50] see to be honest I love how we are growing in there's so much talent I love how we are like

[00:04:58] you know given a recognition right now I love that I love how blogging or influencing or

[00:05:04] conning ration is taking like a serious profession yeah I love it that I see so many of us

[00:05:10] killing it out there I love so much of talented people where I think we couldn't ever ever see it if

[00:05:16] Instagram wasn't there I think I see so many new talents I love how they are so talented I really

[00:05:22] appreciate what I dislike about the whole evolution like the whole thing is that they just

[00:05:27] completely forget the where we started like old is gold I believe in that right yeah so I feel

[00:05:35] if you ask me like what I'm disliking is that the whole change is great but things are ignored

[00:05:43] like if you ask me like about India in masses are loving entertainment like they're loving

[00:05:48] just laughing right they are just liking those all these affable memes the entertainment

[00:05:53] in the comedy space yeah yeah that is the comedy space of example that has been given like a

[00:05:57] top notch right now like right and then the fashion lifestyle makeup creators like us are just a

[00:06:03] little like you know they just I think it's just getting a lot of mixed up like there's no segregation

[00:06:08] as such I would like to say yeah if I'm is a makeup creator I would love to see a lot of makeup videos

[00:06:15] if Ria is a fashion creator I would like to see a lot of fashion things on her but when you come

[00:06:20] to see everything is just too mixed up like you know the brands are just getting mixed up with everything

[00:06:24] so I feel that is something which I'm not liking like if you see for example I just give an example

[00:06:28] like if I'm working for a brand maybe it's a makeup brand I'm seeing a lot of mixed

[00:06:34] audience doing it just not makeup creator I see less makeup creators and more different kind of creators

[00:06:39] yeah so I think that's what is happening right now you feel like there should be more genre specific

[00:06:44] yeah I think that is required that's bad actually because you mentioned that I should tell you

[00:06:49] a few years ago in my nephew needs today right six and ten seven and ten now right when they were

[00:06:54] about maybe three and sevenish like a couple of years ago I got reached out to buy an agency that

[00:07:00] was representing I cannot remember whether it was a type of brand or whether it was something on

[00:07:06] those lines something that you would typically go to a mom for right and they were like oh but

[00:07:11] you know we see on FU in your niece and your vlogs and on your stories and I was like guys

[00:07:15] you come to me on you know a kiddie place to take my nephew in Nice to I would still probably

[00:07:21] consider it and discuss it with them right why would anybody go to the aunt because it makes no

[00:07:26] sense so when you say mixed up of different things right that's the first example that comes to my

[00:07:30] mind where I had to consciously say no this does not make sense like I'm not going to just make the

[00:07:38] money because I can make the money the audience is going to laugh at me and I'm not comfortable

[00:07:42] with setting my foot in a space that I have zero expertise on right right so I get what you're

[00:07:48] saying right because I've asked you that question I feel like it's only fair that I also answer

[00:07:52] the same question of course of course yeah I feel like what I love about this space is the fact

[00:07:56] that today we're taking a lot more seriously as an industry right like I'm talking about literally

[00:08:01] 2011 when I would sit not even on the FSC it's that fashion week I had to stand because bloggers

[00:08:08] won't give in space to sit let alone the fact that today we get front row and we get seated by the

[00:08:13] designers and obviously that's a fantastic feeling but it's taken a very long time for

[00:08:18] I feel like people like you and me from our generation have really seen the non cool times of

[00:08:25] being an influencer like you know like the uncool phase of oh my god they do what they take pictures

[00:08:32] for Instagram and a website so if you like the fact that we've come far enough that we're

[00:08:37] recognized as an industry I mean today over the last year there's conversations in different ways

[00:08:42] of taxing influencers goes to show how legitimate we are as an industry and towards contributing towards

[00:08:49] the economy as a whole right I mean mainstream budgets are getting moved to digital for people like

[00:08:55] true you know you and I in our industries that's really saying something when it comes to disliking

[00:09:00] things about the influencer space I agree with your point on segregation and the requirement for

[00:09:06] that for sure on some level what I would say particularly dislike so to speak about it

[00:09:12] and I know that this is a heart-take because trending content is very short and very

[00:09:17] sensible and I love the entertainment but where's the real content where's the information

[00:09:24] I feel what's really working is things that sometimes don't make sense at all to me

[00:09:29] and I understand and acknowledge that I don't come from the typical level of masses who

[00:09:34] is looking for just entertainment I am looking for education I am looking for information to take away

[00:09:40] beyond just the entertainment so I'm where you are people like you and I are the exception

[00:09:45] but I miss when I could find information in more or higher ratio of content pieces because when I see

[00:09:55] what we traditionally called cringe content doing well I understand that there's a large audience

[00:10:00] for it but because I'm not part of that audience I find myself almost not wanting to scroll sometimes

[00:10:09] because I'm like the algorithm has not figured me out and it's not serving me what I want

[00:10:15] and then that's demotivating me as a creator because I'm like if this is doing well because as

[00:10:20] much as we don't like to focus on numbers we keep you know we keep telling ourselves that or talking

[00:10:25] ourselves to that it is a part of what we do right and it's what our livelihoods depend on

[00:10:32] so I feel like it can be a little demotivating on that front that should die but like sometimes

[00:10:38] my random phone shot reel will go viral and then something I've actually put thought and effort

[00:10:44] and the unpredictability of it right is something that I is demotivating and discouraging to me so

[00:10:50] don't like it yeah I think that's like that is something which we never saw it coming maybe

[00:10:55] right because the algorithm is of course again I think it's a roller coaster ride over there too

[00:11:02] but I feel like I agree with you in every way what you said right now but the way how we love so much

[00:11:08] of talent coming up yeah but it is a little demotivating as well because there's so much efforts we put

[00:11:13] to create one piece because there's so much of hard work so much of brainstorming happening

[00:11:18] so much of hard work going on and then that just doesn't work on the feed you know

[00:11:22] and then you just put a simple video like a random phone shot as you said does wanderers so right now

[00:11:28] it's the algorithm which we need to like figure but it's not I don't think it should be

[00:11:33] ever figure because that's not up to us I feel that is just like it's what it is yeah I was watching

[00:11:40] this really interesting video on YouTube the other day where there were people from the YouTube team

[00:11:45] and they were talking about the algorithm of shorts okay and shorts I feel has at least for me

[00:11:52] personally it has cracked my code when I scroll on shorts I get content that I really want to see

[00:12:00] I don't get random things that make me want to swipe away I mean I would say seven out of ten

[00:12:07] shorts I will actually watch through and I might just swipe away from only three out of ten which

[00:12:12] is a pretty good ratio yeah definitely I feel right so they they mention a line that really

[00:12:18] caught my attention and it's now etched in my brain they said the algorithm is the audience

[00:12:24] right the way people consume reels is different from the kind of person that's only scrolling on

[00:12:31] the home feed I for one and someone who for the longest time would only scroll on the home feed

[00:12:38] because I only wanted information from the people I was following right and then my team started

[00:12:43] pushing me to sit on the reels tab somewhere to consume other content and I'm very grateful they did

[00:12:51] right because I truly understood you know kind of oh wait I've been in my bubble and I need to step

[00:12:57] out of it have you had any moments like that where you felt like I need to tear open this bubble

[00:13:03] and get out of it so I think I've reached this point in my life that some days I'm just like

[00:13:09] constantly scrolling and wondering and trying to figure how can the reach can be better for my

[00:13:16] feed and some days I'm just like I don't want to see any of it I just want to like switch it off

[00:13:20] I don't want to see what the world is doing because you know the constant thinking which keeps happening

[00:13:25] for me is that oh my god you know what's going to happen we've been doing this since almost

[00:13:31] 10 years and you know the reach used to be amazing almost like two years ago I would like to say

[00:13:36] I think I've been since last two years since reels have just two three years I feel the reach of

[00:13:42] course has taken their own like you know has gone for a toss and sometimes I'm in a like I'm just

[00:13:48] trying to figure and I'm just constantly scrolling scrolling scrolling scrolling scrolling but I

[00:13:52] think I've reached right now if you ask me I'm just like I'm done with it I'm in this phase

[00:13:57] I'm like yeah okay whatever is happening is happening let's just you know

[00:14:01] do you and just like go that way that is the thing you know what you said about reach is so true

[00:14:08] because like sometimes when I'm going through one of my moments and I'm really fast scrolling

[00:14:12] back my own profile right or I click on one of my own hashtags and it takes me back to a much

[00:14:16] older post of that category and I'm like that had even more impressions than what there is today

[00:14:22] or that had five times the likes of what I had today the engagement used to be so high and

[00:14:29] I think Instagram that time our content pieces used to reach out to a lot of lot more people

[00:14:36] but now I feel Anna it's so crowded Instagram is so crowded everybody's doing so much I feel I just

[00:14:44] have this theory of mine I can't be wrong so I think the older profiles like we've been doing

[00:14:49] it's almost like you know since uh 12 years 10 years almost the same time I feel Instagram is not

[00:14:56] pushing the older profiles they're pushing the new profiles which are coming in and I feel that

[00:15:02] is my theory I can be wrong I feel if we start a new page right if we are like constantly talking about

[00:15:09] our journey our lifestyle fashion makeup I think that will have more reach I feel because I

[00:15:15] just feel up profile our Instagram profiles become too old and Instagram is stop promoting that

[00:15:21] this is my theory you're not I mean I don't think you're very wrong because there was this article

[00:15:25] I read by Shalib Bhatt who's also been a guest on my podcast actually she's a journalist who writes

[00:15:31] exclusively on the digital and creator economy okay and she did this article about Instagram

[00:15:38] and mentioned how a new profile is created on Instagram there is a set of paid like profiles that

[00:15:44] is recommended to follow and now when you're mentioning this that article is coming back to my mind

[00:15:49] because all I'm thinking is that I've seen the screenshots in that article and they are all

[00:15:54] relatively I would say real profiles right like it's like it's that it's the TikToks uh population

[00:16:00] of really like amazing creators that move to being a real leading writers I don't know if it's an

[00:16:06] algorithm thing or whether they're pushing it where I stand on this very honestly is just that I feel

[00:16:12] maybe their profiles are possibly newer but because they entered at a trending era their profiles

[00:16:20] to just have this trampoline like boost which as I'm not likely to have because we've been around in

[00:16:26] let's be real yeah digital analogies with 12 and 10 years old which make us pretty

[00:16:33] ancient my god it pinches me to say it when it is what it is and we've somehow even then

[00:16:39] managed to stay involved and on campaigns and done this is our job but of course the

[00:16:46] challenge of reach I mean if you look at it and it's not just us you look at anybody who's been a

[00:16:51] creator for over maybe seven eight years you will see a stark difference in growth ratio from someone

[00:16:59] who has built their profiles on Reels 2020 onwards versus anyone else from before that's absolutely

[00:17:07] right I've actually seen so many profiles like that of course no names to be mentioned here but yeah

[00:17:12] but yeah you're absolutely right because the first thing which you said the trendy uh era where they

[00:17:17] have come in that's again a plus point for them yes but you know what we have built the ladders one by

[00:17:23] one if you ask me like I always tell people that you know when content creation or influencing

[00:17:27] was not a thing we were building that up for everybody and I'm glad that we did that for everybody

[00:17:33] we should be proud of each other yeah that way I'm really glad that way but when you say that

[00:17:38] you know algorithm is something I still can't figure sometimes I'm just like I've just let it go

[00:17:44] for now and I'm just like doing what I used to do like I used to what I used to love the most

[00:17:50] like fashion lifestyle everything and I'm sure even you're doing the same thing makeup and

[00:17:54] everything I keep seeing you loved it transition going I think we are still very relevant because

[00:17:59] we are still sticking to our niche yeah we still are sticking uh to what we were doing even 10

[00:18:04] years back we've not moved that because uh the world demands something else of course there are like

[00:18:10] a little tweaks you are in there but we're still sticking to our niche and that's why it's

[00:18:13] a little date I think we are still very very relevant to the audience even if there are

[00:18:18] hundred new people coming but we are still standing there so I would like to just you know

[00:18:22] say that sometimes algorithm do does take a toll on our heads but our audience are always like

[00:18:28] pushing us yeah like they're like yeah I feel like I've um I've come up with this I don't

[00:18:33] want to call it a mantra because that would be really pushing it but I've approached to the way

[00:18:38] I think of it in my head which helps both my mental sanity and keeps me motivated right to whatever

[00:18:43] extent I can be when I'm feeling demotivated which is like it comes and goes it's it's very natural

[00:18:48] to be demotivated on them I think every day we can't be like every day we can't bake up and be like oh

[00:18:53] it will be a perfect day right you know yeah yeah yeah let's be real like today will be a bad day

[00:18:59] tomorrow will again be a bad day but the third day will be better yeah yeah so what I've said to myself

[00:19:04] or over a period of the past couple of years of trying to navigate these not very pleasant waters

[00:19:10] of like okay wait how am I gonna figure this how do I you know this is my job it is what pays my

[00:19:15] bills I have a team and uh bills and you know this is your livelihood at the end of the day um so

[00:19:21] what I say to myself is I'm never going to be relevant to everyone but I will stay relevant to the

[00:19:30] audience that finds my content relevant to them and if that means that I will not dance too like

[00:19:39] because that's not my audience there is an audience for that my no shame in the game I think more

[00:19:43] power to anyone that can do things without being emotionally attached to their content I'm very

[00:19:47] emotionally attached to my content so I feel like if someone wants a recommendation from beauty in my

[00:19:54] case and they come to my page and they go through it right they will find the solutions that they're

[00:19:58] looking for or the reviews they're asking for I will find my relevance by sticking to the space

[00:20:05] that I want to rather than trying to yeah growth will be slower but the people that are with me will

[00:20:12] know what they're with me for of course and I kind of find my piece or my pocket of joy in that

[00:20:19] where I realize that not everyone can be relevant to everyone and I've come to find myself to be

[00:20:26] honestly comfortable with that because I don't want to be um in a different space I love my space

[00:20:33] of course yeah maybe it's out of comfort maybe it's out of the fact that I purely am very passionate

[00:20:37] about beauty I also started mostly as fashion and went into beauty because it just found me it became

[00:20:44] my path and today I have verified um but I feel like that for me is how I give myself that this is

[00:20:51] this is what I was meant to do yeah that's what I'm trying to say like this is sticking to our niche

[00:20:56] and we are still doing what we love uh of course again where as I mentioned there are things where we

[00:21:02] just a little bit of tweaking in the content creation what we do but we still go back to uh where

[00:21:07] we belong right yeah so uh I think that's what matters the most for us right now even if the world

[00:21:14] is growing we are also going to with them together and again I believe in what you said that you know

[00:21:21] I'm not looking to be relevant to everybody yeah just the bunch of people who are following me

[00:21:26] and I still going like you know still going to follow me I'm looking just I'm just reading content

[00:21:31] same with you I think that's what keeps us going and for us since it's been over a decade I

[00:21:36] think that's the only thing which helps us to keep on working towards our own thing you know yeah

[00:21:43] but do you do you feel like you know what's next for you because like I love the collection you did

[00:21:47] with up downing for those of you who are watching I am literally wearing a reagent ex up downing

[00:21:52] and I love the collection thank you so much thank you do you feel like having your own brand could be

[00:21:56] on the cards do you feel like you'd want to diversify and go into a space that has um you know you have

[00:22:02] this amazing community that you've built you have about 400 000 ish 450 000 somewhere in that range

[00:22:09] I feel like we've built these communities that come to us for advice like for me having the beauty

[00:22:14] brand at some point was just inevitable because I wanted it and it was the direction yeah thank you

[00:22:20] and I feel like for you that's something you should definitely consider diversifying into over

[00:22:24] the period of time that's the plan to be honest because I am thinking uh to start my own label and

[00:22:28] uh I'm very very excited I do not know when and what and how but that's the plan for sure that

[00:22:34] I'll be I'll be having my own clothing label and I'm quite excited for that to be honest I've

[00:22:38] already started working a little little but I don't know again I don't like give a date or

[00:22:43] which year but soon but take your time I took four years on verified and I'm so glad I took those

[00:22:49] four years because I could really fine tune the details as opposed to just doing it in a rush

[00:22:55] that's amazing of course I don't want to like you know do it right now right now I'm taking my own

[00:23:00] sweet time I'm just you know starting everything doing my homework and I'm just like okay this is what

[00:23:05] I have to do and let's see when and how so yeah that's the plan for sure we'll look around at the

[00:23:10] creator industry in general over in India creator brands right now are really like picking up

[00:23:17] their right I wouldn't say they're fully like big maybe but they're on the up surge let's say

[00:23:22] and I feel like it's a great time to be in that space of course that's does the amazing because you

[00:23:26] know if we have so much of audience who are following us we already have the base so strong and they're

[00:23:30] following us for a reason and once we have our own brand right it's just it's just a bonus because

[00:23:34] they trust us so much and we would not break their trust at all you know so I think

[00:23:39] for creators having their own brand is always a good and a bonus point because firstly we already

[00:23:44] have our audience who love us so much and secondly they're always supporting us in a way where you

[00:23:50] know it keeps us motivating and just pushing like it has just helped us to push us more from our own

[00:23:54] comfort zone I would say yeah you know that's amazing that's awesome is there anything specific

[00:24:00] in terms of a bigger project that you're currently working on that you can share?

[00:24:04] Currently I'm working on multiple projects like you know since Festive season around like

[00:24:09] and putting on a start so there are a couple of things which I'm working on Fashion Week is coming

[00:24:14] yeah so I love Fashion Weeks but again totally depends how you know how that is

[00:24:21] planning out to be and then I might again trial with the brand soon but again that's again

[00:24:28] 50 you know how it works right yeah so let's see there's no like such something major major coming

[00:24:35] well there's a lot planned out for verified so I feel like I just came back after six weeks in the

[00:24:40] States right so for me it's like I'm catching up on all of my launch prep work for the end of the year

[00:24:46] and when it comes to content I feel like because I've come back after so much of travel content has

[00:24:50] happened I feel like with the vengeance I want to go in and do more beauty because I've missed creating

[00:24:56] beauty content we already killing it that's because I came back and I was like I have done only

[00:25:01] travel content and outfits in the last month and a half now I want to choose them is just you

[00:25:06] know sitting down and filming a tutorial and putting something out there so that's the zone my

[00:25:11] head is in right now because you mentioned that you know how things can be when we're looking at

[00:25:16] campaigns and projects things are moving around so much how involved do you stay in your business

[00:25:23] side of things and do you have any tips for budding creators were listening I am like fully

[00:25:28] completely involved in like when it comes to content creation and brainstorming when you ask me

[00:25:34] about the business side I'm completely involved like I'm like taking totally taking the shots still

[00:25:40] date and when it comes to the budding creators when they to give them a piece of advice

[00:25:49] regarding the business side if you ask me go for events but do not go for every events

[00:25:55] of butter of a free you're more than your worth of course I get it because when we started we did

[00:26:03] we used to do a lot of butter when you so love attending events but that was like 10 years ago guys

[00:26:08] now things have changed things have evolved everything your where the influencer community has grown

[00:26:16] so much and I feel that sometimes the budding creators they think okay no we should be there everywhere

[00:26:22] it will help us of course it will but no better draw your lines yeah you know I would like to say

[00:26:28] that much you should know where to draw your lines I would say attend 10 events if you feel like

[00:26:31] if that will help you to grow but you should know you know this is it like you know I don't want them

[00:26:36] I feel that the plan in agencies play a very important role here like you know when it comes to

[00:26:42] a lot of things of course but I don't want them to take like an advantage I would like to say

[00:26:49] and I would just like to say that you know respect their time their value their content creation

[00:26:55] and their content and yeah I would say they just know what you guys are doing because

[00:27:01] everything has a value yeah I also feel like with new content creators it can be really easy

[00:27:08] to get carried away with visibility versus worth I had this new content creator reach out to me

[00:27:14] for advice now she's not new anymore now she's been around for a few years I would say who

[00:27:19] would do a lot of butter projects and was like yes this agency reached out to me and they were

[00:27:24] the first ones to kind of find me and so I continue to say yes to them and then a few years later

[00:27:30] when she's realized that she needs to start placing a price tag on her services they completely cut

[00:27:35] her off right and then she came to me and said I should have listened to you and I should have

[00:27:40] slowly even so started putting some kind of even if it was a minimal price point

[00:27:45] so she ruined it for herself with that agency in the way and then what also happens in such cases

[00:27:51] is that you ruin it for everyone else and the market because as you grow if you don't put the price

[00:27:56] tag on the agencies and brands somewhere start expecting others to do the same because it becomes

[00:28:02] prestige versus visibility versus commercials so finding that sweet spot is very very pivotal

[00:28:09] yes that's that's your right you have to know again better to our lines yeah is there anything

[00:28:15] you would do differently in your tenure journey is there any any you know little criticism or change

[00:28:22] you would tell Rhea from 10 years ago that I should have done this differently oh if you ask me

[00:28:30] I think I would have started my YouTube channel like eight years or six years back I would have

[00:28:36] done it but somehow I didn't want to manage you could say always for somehow finding reason X

[00:28:43] uses oh my god no yeah that's not my cup of matey that's not going to happen but I think

[00:28:49] that is something which I would have changed I think I would have started my YouTube channel because

[00:28:55] trust me I love to show my life very in a very different way but I think somewhere I'm just like

[00:29:00] on an Instagram is very like one not filtered but more like a more finesse yeah yeah and

[00:29:09] but yeah I think that's only one thing and I think West I am I love whatever I've done

[00:29:16] and yeah I think that's all like I think YouTube what about you I think I would have told myself

[00:29:21] to start YouTube earlier I started YouTube barely six years ago I think that if I had to go back

[00:29:27] and change something I would have started my own YouTube from the very beginning yeah I think when

[00:29:31] I would have started my own YouTube from very beginning but somehow I always thought you know I'll do

[00:29:35] it today I'll do it today that today has never come yeah till day well it's not too late that's true

[00:29:40] I might just do it maybe this you at least post your reels to show also something I used to but then

[00:29:45] I stopped doing that as well well that should be on your agenda for the last quarter of this year or

[00:29:51] yeah that's in my agenda since 2013 okay no you'll you'll do it this year come on yeah I'll try

[00:29:58] yeah you can do this thank you so much for coming on and chatting with me about your journey

[00:30:04] talking to me about so many things so candidly you know I really appreciate it there's so much more

[00:30:10] that I know is going to come thank you so much Anna my love to be here and thank you so much for

[00:30:15] having me again my pleasure