James Ellis, the author or Talent Chooses You, joins Allyn and Tracey this week to talk about the impact of "epochal memories" on recruitment marketing and talent acquisition.
"Brands need to look beyond customer sentiment, activities and context in charting their next course. Therefore, they need to factor in the memories consumer are likely to have following this strange period of upheaval. Despite the enduring hardships and struggle that greets 2021, the impact on consumers’ memories will introduce incredible opportunities for marketers to modernize and humanize brands in 2021 and beyond."
The concept of epochal memories comes from the great Brian Solis in his recent article in AdWeek, How Covid Memories Will Open New Connections Between Brands and Consumers.