How do you sell "work" when its actually work? In this episode Allyn and Tracey get real about RM and discuss:
- Are RM teams the "Mad Men" advertisers of Recruiting?
- What do you do when the work you are marketing just plain Su**s
- Do we need work lemon laws?
- If there are only 9 core values in the world what good does it do to use them as your marketing pitch?
- Where do we prove to candidates what we market is real?
- Does tech help us or hurt us a marketers of truth?
- Can assessments help you market?
- What is the value of doing real human research?