Research proves most candidates choose to apply or get connected to your company through friends, family and recommendations from people they trust. Does that mean we should be rethinking who our target market is for RM? Should we be focusing more energy on those that can influence our ideal candidates to consider us versus just focusing directly on candidate marketing?
Should Recruitment Marketers Be Marketing More To Influencers
Research proves most candidates choose to apply or get connected to your company through friends, family and recommendations from people they trust. Does that mean we should be rethinking who our target market is for RM? Should we be focusing more energy on those that can influence our ideal candidates to consider us versus just focusing directly on candidate marketing?