Allyn & Tracey focus on connecting dots this week and do using the word "Gravitas" more then once. We talk about:
- How castles make you smarter
- Why RM needs to get its head out fo the sand and start really learning about its customers (Candidates)
- How Consumer and Recruitment Marketing are different
- The connection between cults and strong brands
- How RM maybe should focus on identity marketing
- There are three types of work according to Tracey: Jobs, careers and callings
- Conversion dashboards are more powerful then conversion rate tracking
- Friction is the most powerful RM weapon in your arsenal