Roger Federer and Rolex. Longines and Aishwarya Rai Bachchan. George Clooney and Omega. These celebrities have become synonymous with the brands they represent, but what makes these celebrity associations so iconic and long lasting? Anita answers this question in our next episode of Luxe Insider. She shares a few considerations for brands looking to associate with a celebrity as their ambassador, how celebrity brand associations have changed over the years, and the latest trends we’re seeing in this space.
We hope you enjoy this episode!
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