A global study by King’s College London’s Global Institute for Women’s Leadership and Ipsos surveyed 23,000 people aged 16–75 across 29 countries. And some of the findings totally blew me away!
Are Gen Z men becoming more traditional?Do Gen Z women actually prefer traditional roles more than we think?And why does India stand out in some of the most interesting ways?
Released to mark International Women’s Day, the study suggests attitudes toward gender roles may be shifting,sometimes in unexpected directions.
In this episode, I speak with the woman behind this remarkable research, including their work examining the “tradwife” phenomenon, a social-media trend romanticising traditional gender roles that has been exploding online, particularly on platforms like TikTok.
Prof. Heejung ChungDirector, Global Institute for Women’s Leadership Professor of Work and Employment, King’s College London (https://www.kcl.ac.uk/people/heejung-chung)
So, what’s really happening and why?
🎙 Full episode coming soon on India: A Story in the Making
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