In a content-overcrowded world, the question of how cinema, especially Indian cinema, needs to reinvent itself to stay relevant is one that tickles all creative minds. In 'India: A Story in the Making,' we present an audience perspective, especially from someone who has saddled continents and experienced both sides of the prism—India and the UK. In this episode, Loveena reflects on the pivotal role cinema plays in shaping memories and keeping her connected to the part she originates from—a sentiment many immigrants might resonate with. But is that enough when content is abundant in every direction?
Full Video Ep on : https://youtube.com/@loveenatandon1460
FULL PODCAST- https://share.icloud.com/photos/0deK3hcNCl2874VlnalsObu5g
Bingepods: https://bingepods.com/podcast/podcast-rn7moe
Learn more about your ad choices. Visit megaphone.fm/adchoices
[00:00:00] Recently when I visited Venice, much to the embarrassment of my half Indian half British children,
[00:00:06] I insisted that Gondola man sings.
[00:00:10] He looked at me and said,
[00:00:13] All Indians ask me to sing.
[00:00:15] Just when I thought he won't and will possibly throw me into this very smelly canal in Venice,
[00:00:24] he started singing, the complete experience shared with family. With my sister often opting out of the movie, if it didn't seem promising in trailers or reviews, I was game for anything as long as it involved family and the cinema hall. Multiplexes were a new thing
[00:01:41] and they broadened film choices and habits at the time.
[00:01:45] Most often it was from my mother, which I found out much later in life.
[00:03:02] Little did I know growing up that she did the same back in Calcutta in her college days. the movies was the thing I missed the most. So, defying old roles, I went to the movies with my children, but not when they were very little because at that time, I conceded to my British husband when he insisted that very small children should not be brought into the cinema as the sound was too loud for them. He would therefore take the children
[00:04:22] round in the mall while I watched the movie on my own and when they needed to be breastfed, that the mossy, aunt, uncle, grandparents, I mean, but often enough here. Here we don't have anyone or not close enough friends where we could leave our little children. We feel homesick and movies transport us home. Of course not everyone
[00:05:40] is as crazy as me to watch cinema like syllabus and even to watch rubbish ones Switzerland after Yash Chopra and there is a 350 kg statue that stands in the Castle Garden in central Switstown of Interlaken. Of course not to forget the contribution of Satthaditre and how and now Sheikr Kapoor doing wonderfully when cinema circuit is considered abroad. Recently when I visited Venice much to which in turn depends on audience choice. Audience choice of late expanded with OTT. Though OTT was there since 2000s globally and in India since 2008, its impact and use was most felt and deeply so during the isolating times of COVID.
[00:08:23] It became a companion, a companion code in the mix to crack.
[00:09:41] Here too content is king but the amount of Hollywood movies but
[00:11:00] almost 10th in box office revenue. In the year Dave, partner and co-founder of Tulsia, a strategic content and media management company representing India's leading writers, directors, actors, producers and so on. From him I want to understand the criss cross between Hollywood