In this episode of Editorial, HW News’ Managing Editor, Mr. Sujit Nair, dissects the brands ‘Modi’ and ‘Rahul’. He highlights what Prime Minister Narendra Modi is doing right in terms of brand communication with voters, which helps him win elections. Mr. Nair also discusses what the ‘Rahul’ brand lacks in terms of political agenda and how it has failed to communicate a clear identity of the Congress party to Indian voters.
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