In this episode of Breakfast with the Boss, Vikram Mehra of Saregama joins us to discuss the evolution of music trends, particularly the shift from composition-driven to lyric-driven songs in the Gen Z era. Vikram emphasizes the influence of social media on music discovery and the increasing importance of experiential content. He also speaks on the role of music labels in nurturing new talent, the resurgence of retro music, and the integration of digital and live events.
Stay tuned for insights on the future of the music industry and personal anecdotes from Vikram's career.
00:00 Introduction and Welcome
00:20 The Evolution of Music Across Generations
02:36 The Role of Social Media in Music Discovery
03:59 Brand Marketing and Music Integration
05:23 The Rise of Retro and Live Events
07:09 Impact of COVID on Music and Movies
09:32 The Future of Music Labels
11:09 Personal Insights and Fun Questions
15:17 Conclusion and Final Thoughts