In this episode, we dive into the magical world of music with Merlin D'Souza, a versatile music magician who's made her mark in branding, cinema, and theater. Discover her journey from being a copywriter to a renowned music producer, her process of creating sonic identities for global brands like MasterCard, HDFC Bank, and Tata Airlines, and her take on the raw yet structured nature of creativity. Merlin shares insights on her creative processes, her passion for curiosity, and the importance of listening deeply to music. Don't miss her tips for aspiring music producers and how she seamlessly blends creativity with technical prowess.
00:00 Introduction
01:09 Merlin's Journey into Music
02:21 The Creative Process
03:29 Sonic Branding and Major Projects
08:07 Balancing Creativity and Business
09:33 Advice for Aspiring Creatives
10:31 Conclusion and Final Thoughts