Ever heard of the concept of a signal-to-noise ratio? In this podcast I give you a new perspective on how you can evaluate your digital business based on these parameters. Join our Diamond Certification to cut through the noise - https://sidz.co/diamond
In this podcast, you'll learn:
- The fundamental difference between a "signal" and "noise" in business.
- How to make your content, courses, and marketing materials more focused and effective.
- Evaluating the impact of your webinars, advertising, and community building in terms of signals vs. noise.
- The benefits of the Diamond certification process in cutting short your learning curve and gaining valuable insights.
- Practical steps to enhance your business and track your progress using the Polestar system.
- Where to find more information and resources to elevate your business game.
Tune in to discover how distinguishing between signal and noise can be a game-changer for your business success. Don't miss out on this opportunity to make your mark in a crowded marketplace!
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Speaker 1: During my school days, I heard of the concept called
00:00:02
Speaker 1: signal to noise ratio and stuff like that. And many
00:00:05
Speaker 1: of you might have heard of this concept of there's
00:00:07
Speaker 1: something called a signal and there's something called noise. Now,
00:00:10
Speaker 1: the question is in your business,
00:00:12
Speaker 1: are you throwing out a signal or are you throwing
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Speaker 1: out noise? In other words, is your business giving a
00:00:18
Speaker 1: signal or giving noise in a marketplace? Because today it's
00:00:22
Speaker 1: such a noisy marketplace. And if you have to cut
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Speaker 1: through the noise, you have to be very, very specific
00:00:27
Speaker 1: in the way that you approach the game. So in
00:00:29
Speaker 1: this podcast, I want to just plant an idea with you.
00:00:31
Speaker 1: I want to think about this because
00:00:34
Speaker 1: if you are able to understand the difference between signal
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Speaker 1: and noise, you'll be able to make better decisions in
00:00:39
Speaker 1: terms of the way you approach this game.
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Speaker 1: For example,
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Speaker 1: a signal is something that is relevant, something that is specific,
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Speaker 1: something that provides solutions to your market, something that is
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Speaker 1: emotional that connects with your audience. Something that is also
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Speaker 1: very logical when people actually, you know, when they listen
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Speaker 1: to you or your product is very logical. Your product
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Speaker 1: is also emotional. Your marketing is logical. Your marketing is
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Speaker 1: also emotional.
00:01:07
Speaker 1: Your courses are logical. Your courses are also emotional both,
00:01:10
Speaker 1: you know, so a signal is something that evokes a response.
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Speaker 1: Whereas if you look on the other side, noise, it
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Speaker 1: is uh is your content courses and marketing too wide?
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Speaker 1: Is it too vague? Is it random? Is it typical
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Speaker 1: like when somebody sees your content, they're like, OK, just
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Speaker 1: this is another person doing something else. OK. So where
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Speaker 1: all you can gauge yourself in terms of signal or
00:01:35
Speaker 1: noise in your business? Is number one in your content marketing?
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Speaker 1: Like are your podcasts? Are your videos? Are your reels
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Speaker 1: very focused on
00:01:46
Speaker 1: throwing out a signal
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Speaker 1: or is it noise? Second you can evaluate are your
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Speaker 1: courses because we are in the digital business and you,
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Speaker 1: you know, I'm teaching all of you to build your
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Speaker 1: own digital ecosystems. Are your courses also throwing out signal
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Speaker 1: or is it noise? Are you able to hold the
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Speaker 1: attention of somebody? Next? Is your webinars? Are your webinars? Is,
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Speaker 1: is the hook of your webinar
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Speaker 1: giving a signal or is it just one among the
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Speaker 1: noise over there?
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Speaker 1: Is the content of your webinar giving out a signal
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Speaker 1: or is it noise?
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Speaker 1: Then you're advertising for people to actually come into your webinar, right?
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Speaker 1: Are your ads throwing out a signal or is it
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Speaker 1: just noise
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Speaker 1: and then the way you're building your community.
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Speaker 1: Are you nurturing your community in such a way where
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Speaker 1: every session you're throwing out a signal or is it
00:02:35
Speaker 1: just random, vague specific, typical wide stuff? Ask yourself this
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Speaker 1: question and I'm sure you're gonna get the answer. So
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Speaker 1: if you really want to cut through the noise and
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Speaker 1: be a class above the rest,
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Speaker 1: I, I would highly recommend that you go through my
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Speaker 1: Diamond certification process. This is where I do audits in
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Speaker 1: hot seats and I have more than four years of
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Speaker 1: archives where I've actually audited the signals
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Speaker 1: of our members and the noise of the members and
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Speaker 1: converted that into signals. And by you just going through
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Speaker 1: the recordings, you'll be able to cut short a learning
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Speaker 1: curve as trying to try, you know, figure things out
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Speaker 1: on your own. So my recommendation is if you are
00:03:14
Speaker 1: not a part of my community yet, please attend my
00:03:17
Speaker 1: next webinar by going to my website Sat rah.com.
00:03:21
Speaker 1: If you're already in my community, please go to si
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Speaker 1: Z sids.co slash diamond and register for my next diamond
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Speaker 1: showcase where I'll be showing you all of the details
00:03:32
Speaker 1: of the three year certification. And we have designed a
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Speaker 1: system called Polestar that can help you track your habits
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Speaker 1: and track your business at such a level that you
00:03:41
Speaker 1: will be able to make progress at a much faster
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Speaker 1: pace than ever. So catch you in the next episode.
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Speaker 1: All the best