It's been over a decade since I got into the coaching and training industry. The last five years have been very good overall in terms of the maturity of this industry. In this podcast, I will share with you where I see this heading.
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Speaker 1: It's been a decade long journey since I got to
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Speaker 1: the training and coaching business. And in this particular podcast,
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Speaker 1: I wanna share with you where I see it going
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Speaker 1: in the next 10 years and where you need to
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Speaker 1: keep yourself tuned. If you want to make it successful,
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Speaker 1: things are changing super fast. And what I'm really happy
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Speaker 1: about is that the training coaching industry in India has
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Speaker 1: truly matured and evolved in the last 3 to 4 years.
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Speaker 1: And it's just gonna get better and better over time. Now,
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Speaker 1: when any industry grows, what you'll actually notice is that
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Speaker 1: a lot of noise will, will start to get formed.
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Speaker 1: Like even if you remember back in the day when
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Speaker 1: we had these uh the mbas that were launched in
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Speaker 1: many colleges. So all over the India, we had many
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Speaker 1: of even the smaller colleges offering an MB A program,
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Speaker 1: but doing an MB A in A I am compared
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Speaker 1: to doing an MB A in a regular polytechnic kind
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Speaker 1: of a college in a city, there's a huge difference
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Speaker 1: in that now. Similarly, even in the training and coaching industry,
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Speaker 1: while it is booming and it has been booming in
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Speaker 1: the last 3 to 4 years. We've also seen a
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Speaker 1: lot of substandard, uh, content, substandard players that have come
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Speaker 1: in the market who just,
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Speaker 1: you know, who getting into, make a quick buck, make
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Speaker 1: some quick money and, uh, you know, just put some
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Speaker 1: money into ads and start to promote whatever stuff that
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Speaker 1: they have. So we've had one category of those kind
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Speaker 1: of coaches who have come in, but many of them
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Speaker 1: have fizzled out, meaning that the ones that have truly
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Speaker 1: stood the test of time are the ones who have
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Speaker 1: been delivering continuous and consistent value over time where they
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Speaker 1: have worked up on themselves and they have truly got
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Speaker 1: results for their students.
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Speaker 1: So where I see the industry going in the next
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Speaker 1: decade
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Speaker 1: is that this is going to get better and better
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Speaker 1: in terms of the market, having the maturity to choose
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Speaker 1: who they want to work with. In other words, the
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Speaker 1: market is smart enough just in the last 3 to
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Speaker 1: 4 years to see through the fluff that is there
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Speaker 1: in the market to see through the noise and to
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Speaker 1: decide who they want to work with. Ok. And this
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Speaker 1: regularization is going to happen eventually and it's gonna get
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Speaker 1: better and better. And when I say better, what I
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Speaker 1: mean is there will be people who are
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Speaker 1: uh absolutely with not much knowledge about the training coaching industry,
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Speaker 1: they may see some ads they may buy some products,
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Speaker 1: they may waste some money here and there. And then
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Speaker 1: when they actually come to the, you know, the people
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Speaker 1: who are truly making a difference, they will start to,
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Speaker 1: you know, gravitate towards those coaches and trainers and they'll
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Speaker 1: start to consider those communities as their homes. In other words,
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Speaker 1: it's more like the nomads exploring various different towns and
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Speaker 1: villages and then they're reaching home and they want to,
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Speaker 1: they'll start settling down in, in where they're comfortable with.
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Speaker 1: Now, this is what's happening right now. And I'm observing
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Speaker 1: this because I've been in this industry for over a
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Speaker 1: decade right now. The first five years, uh I was
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Speaker 1: actually running campaigns promoting people like Robert Kiyosaki, Tony Robbins,
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Speaker 1: Brian Tracy and many others. And I, I was more
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Speaker 1: like a service provider and the, the guy behind the
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Speaker 1: campaigns or many of the successful uh you know, people
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Speaker 1: in the personal development world including Tony Robbins, many of
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Speaker 1: his upw events. We did the promotions in the year
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Speaker 1: 2000
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Speaker 1: uh 15, 16, 17, we did for three consecutive years.
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Speaker 1: And then the last five years of my journey as
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Speaker 1: I'm recording this podcast has been where I've, I've been
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Speaker 1: in the trenches myself doing the work. And uh we
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Speaker 1: have over 100 plus learners in our learning management system
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Speaker 1: right now and been able to create uh you know,
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Speaker 1: hundreds of six figures, success stories and stuff like that. So,
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Speaker 1: uh what I wanted to share in the last five
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Speaker 1: year journey for me personally, is that
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Speaker 1: unless a coach or a trainer is in the game
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Speaker 1: day in day out and getting continuous feedback from their
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Speaker 1: community and continuously improving and adapting their systems, they are
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Speaker 1: never going to be uh sustaining in the market. What
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Speaker 1: do I mean by that is, let's say you're a
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Speaker 1: trainer and your coach, maybe you're a business coach, you're
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Speaker 1: a career coach, you're a health coach or a wealth
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Speaker 1: coach or a stock market expert or a relationship coach
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Speaker 1: or you're into arts, creative, whatever. Maybe your uh macron
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Speaker 1: that you've actually picked.
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Speaker 1: The key to this game is step number one is
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Speaker 1: start building a community.
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Speaker 1: Don't just sell products or don't just sell programs, start
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Speaker 1: creating a community model.
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Speaker 1: That's the first step. The second step is
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Speaker 1: to get results for your community. Now, how do you
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Speaker 1: get results for your community by gamifying the entire experience?
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Speaker 1: That means having at least 3 to 4 different milestones
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Speaker 1: that uh they need to cross to achieving a superstar award.
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Speaker 1: And that's like how I have a one world champion award,
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Speaker 1: 10 World Champion award. And then to achieve that, they
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Speaker 1: need to achieve a Hall of Fame and a freedom
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Speaker 1: finish award. So I have at least four levels of
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Speaker 1: Gamification that people need to go through in, in this journey.
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Speaker 1: So step one is to build the community. Step two
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Speaker 1: is to gamify the community.
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Speaker 1: And step three is to get feedback from the community.
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Speaker 1: And as as your students are getting results, like in
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Speaker 1: my case, I have uh you know, this thing called
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Speaker 1: Hall of Fame and I have a group called the
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Speaker 1: Hall of Fame Mastermind. OK. All the Hall of Fame
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Speaker 1: members are there and I used to be doing Hall
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Speaker 1: of Fame masterminds to collect ideas from the Hall of
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Speaker 1: Fame members. And how else are they implementing the same,
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Speaker 1: you know, things that I've given them.
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Speaker 1: And it's not that my ideas are the best ideas.
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Speaker 1: I get the best of the best ideas from my
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Speaker 1: own students. And now that Hall of Fame masterman has
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Speaker 1: evolved into a quantum mastermind where I'm working only with
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Speaker 1: the cream uh or the top 100 of the coaches
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Speaker 1: in our country. And as and when we do our
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Speaker 1: monthly mastermind calls, uh not only I share my ideas
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Speaker 1: with them, but they also share the ideas with me.
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Speaker 1: And it's a very open structured format that I've actually created.
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Speaker 1: And this collective consciousness and the collective ideas that I
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Speaker 1: created is what's creating overall progress.
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Speaker 1: So that's a step three is to tap into the
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Speaker 1: power of the mastermind of your community. OK. So step
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Speaker 1: one is build a community. Step two is gamify the
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Speaker 1: community and get results for your community members. And step
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Speaker 1: three is to get feedback from your community in terms
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Speaker 1: of uh ways you can improve as well as new
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Speaker 1: ways of implementation.
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Speaker 1: So the way that I see the training and coaching
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Speaker 1: industry evolving and growing is that those coaches and trainers
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Speaker 1: who are able to apply this three step process that
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Speaker 1: I just shared will be the ones who will be
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Speaker 1: able to quickly adapt to the fast changing times and
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Speaker 1: they'll be more relevant and more attuned to their audience
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Speaker 1: and their audience will be more attuned to them. By
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Speaker 1: fact of the persistence, the consistency and the continuous uh
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Speaker 1: evolution of their own model. OK.
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Speaker 1: So what I used to be teaching in the 2018,
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Speaker 1: 2019 is quite drastically changed compared to what I'm teaching
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Speaker 1: right now. And in fact, it's become simpler than ever before.
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Speaker 1: So the number of people who are coming out in
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Speaker 1: terms of results in our community is, is growing at
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Speaker 1: a massively fast pace, you know, uh I don't have
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Speaker 1: time to document my Hall of Fame interviews because there
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Speaker 1: are at least like 50 60 people waiting now for
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Speaker 1: me to interview and I've still not done an interview
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Speaker 1: because I don't have time. I've become the bottleneck of this.
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Speaker 1: So we are doing like group
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Speaker 1: right now and I'm getting uh you know, more and
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Speaker 1: more people to come for my live events where I'm
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Speaker 1: felicitating them on stage and where in one shot I'm
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Speaker 1: able to felicitate and give awards to many of them
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Speaker 1: in one go. So those are different initiatives that I
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Speaker 1: have done because of the effectiveness and the simplicity of
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Speaker 1: the model that has been created.
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Speaker 1: Now, coming back to the original point, where do I
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Speaker 1: see this industry growing in the next, you know, 5
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Speaker 1: to 10 years is uh number one, as I mentioned
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Speaker 1: before is those who are
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Speaker 1: building
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Speaker 1: communities and innovating around that, they're the ones who are
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Speaker 1: going to be standing the test of time. Ok. Now
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Speaker 1: let's look at the market side of it. The students
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Speaker 1: who are learning from various different trainers and coaches, once
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Speaker 1: they start to taste different kinds of trainers and coaches,
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Speaker 1: they will start to gravitate towards the trainers and coaches
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Speaker 1: that they're able to align with value system. Ok?
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Speaker 1: Which means that if you are a trainer or a
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Speaker 1: coach who's only forefront your entire uh position based on
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Speaker 1: the knowledge or information that you have, you're already going
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Speaker 1: to lose the game. What do I mean by that
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Speaker 1: is if, if you're only, if your US P is
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Speaker 1: only information you can be replaced by chat GP T
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Speaker 1: on so many other tools where people can get a
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Speaker 1: better information than you. So it is not about the
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Speaker 1: information that you give, but it is about
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Speaker 1: engaging your community and having that level of transparency and
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Speaker 1: trust with your audience by being vulnerable,
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Speaker 1: by sharing your mistakes, by openly sharing what's working and
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Speaker 1: what's not working for you. And by creating a,
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Speaker 1: an environment where every person in the community feels that
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Speaker 1: they are a part of something bigger than just that information.
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Speaker 1: You know, one of the reasons I have a high
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Speaker 1: stake ability in internal lifestyle hub as a community over
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Speaker 1: the last five years is like, especially the last one
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Speaker 1: year to two years, the people who have been coming in,
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Speaker 1: they've been attending all of my calls. You know, the
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Speaker 1: stick is much higher compared to my first two years
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Speaker 1: in the game. In fact, the first two years of
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Speaker 1: students that I,
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Speaker 1: you know, brought into my community, uh many of them
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Speaker 1: are not very active right now because even I was
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Speaker 1: just starting off at that point of time. But now
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Speaker 1: my systems are better, the process is better. The people
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Speaker 1: are feeling more attuned to what they're looking for. Many
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Speaker 1: of them are getting results, they feel that they are
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Speaker 1: at home.
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Speaker 1: So one of the reasons that's happening is uh not,
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Speaker 1: not just because of Gamification, but uh it's because of the,
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Speaker 1: the openhearted conversations and the collaborations that I'm creating between
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Speaker 1: the community members and creating like a family, like bonding atmosphere.
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Speaker 1: You know, I'm creating an environment where we have a
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Speaker 1: strong code of honor where there is mutual respect and
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Speaker 1: trust for each other. And uh we are not here
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Speaker 1: to just uh
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Speaker 1: you know, self promote each other, rather we're here to
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Speaker 1: help and support each other. That's what is the, the
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Speaker 1: vibe of the entire community. And this does not happen overnight.
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Speaker 1: It takes a lot of time to build a culture
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Speaker 1: like this. So back to the original point is that
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Speaker 1: if you are a trainer or a coach, and if
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Speaker 1: you are not creating cultures where people want to be
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Speaker 1: with you, not for what you teach, it's not about information,
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Speaker 1: but for the experience that you're able to give them
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Speaker 1: that's going to be more sustainable than information. Because once again,
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Speaker 1: back to that point, if you are just riding this
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Speaker 1: entire wave purely based on your information, it's only going
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Speaker 1: to be a matter of time where somebody else with
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Speaker 1: better information will, will outrank you or they will, you know,
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Speaker 1: they will attract more people towards uh towards them.
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Speaker 1: So the ability of a knowledge business or a coaching business,
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Speaker 1: it is not about information, it is not about the
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Speaker 1: latest trend. It is not about what was the hottest
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Speaker 1: thing in the market to do that. It is not
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Speaker 1: about the latest tool. It is not about the latest tactic,
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Speaker 1: but it is about a bigger mission and a bigger purpose.
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Speaker 1: So when a community is built around a mission or
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Speaker 1: a purpose, like in my case, uh our strong mission
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Speaker 1: is to redefine our education system by creating a new
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Speaker 1: breed of teachers and leaders and that's what we are doing.
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Speaker 1: We are actually creating and in one sense we are
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Speaker 1: also literally like a university for digital leaders. OK? We
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Speaker 1: can't officially call ourselves a university because you know, we
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Speaker 1: have to go through a formal process, but we are
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Speaker 1: not the formal education system. We are an alternate education system.
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Speaker 1: And we are, we are truly
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Speaker 1: an academy for digital leaders and creating leaders of tomorrow. OK,
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Speaker 1: who are equipped with the knowledge, the skill set, the
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Speaker 1: mindset and the tools for them to actually move forward
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Speaker 1: and make it happen. So what I'm here to tell
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Speaker 1: you is that the future of this entire training coaching
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Speaker 1: industry is going to be beyond knowledge. It's gonna be
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Speaker 1: more around communities. It's gonna be more around Gamification and
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Speaker 1: it's gonna be more around how you can activate them
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Speaker 1: and um generate the best ideas from the tribe itself
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Speaker 1: and to facilitate those kind of transformations and collaborations with
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Speaker 1: student results being your number one focus if your results
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Speaker 1: and your sales and your profits is on the forefront
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Speaker 1: of your business plan.
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Speaker 1: Uh There's only, it's only gonna be a matter of
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Speaker 1: time where somebody else can replace you. But if your
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Speaker 1: focus is on your student results and how many success
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Speaker 1: stories you can create on a monthly basis and you
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Speaker 1: can deliver that. That's gonna be the next level game.
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Speaker 1: I hope you found this podcast useful. Share your comments below.
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Speaker 1: Let us know what you think about this. Uh If
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