You will never be profitable if you launch a funnel in a weekend without understanding the soul of a funnel. In this podcast, I decode all the elements.
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Speaker 1: Today, there's a lot of hype about funnels and you
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Speaker 1: know what a lot of people, they think that funnels
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Speaker 1: is just setting up systems and launching it in a
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Speaker 1: weekend and stuff. But there's something more than this. I'm
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Speaker 1: going to be decoding the body and soul of a
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Speaker 1: profitable funnel.
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Speaker 1: I've been building funnels for over 10 years.
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Speaker 1: I still remember the first funnel that I built to
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Speaker 1: fill a large room of over 1000 people was a
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Speaker 1: funnel for Jack Canfield. And we also built a funnel
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Speaker 1: for Robert Kyo Saki. And then later on, we built
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Speaker 1: funnels that we are spending up to ┬г10 per day
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Speaker 1: for it to Robbins funnel to fill the unleash the
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Speaker 1: power with an event that used to be happening in
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Speaker 1: London back in the year 2014, 15, 16, 3 consecutive years,
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Speaker 1: we did that.
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Speaker 1: So I have some experience on funnels and I have
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Speaker 1: some data to prove to all of you that it
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Speaker 1: is not just about the, you know, technology and tools
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Speaker 1: and whatever comes with it. You know, today, there's a
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Speaker 1: lot of hype in the market where you just come
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Speaker 1: launch a funnel on the weekend and you know, just
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Speaker 1: do something really quick and everybody is looking for a
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Speaker 1: quick fix, right?
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Speaker 1: And what happens is people who go through the journey,
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Speaker 1: they start with so much of expectation that usually what
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Speaker 1: ends up happening is that if the soul is missing,
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Speaker 1: they fall flat. And the purpose of this podcast is
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Speaker 1: to bring about an awareness in the market and to
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Speaker 1: bring an awareness in our coaching community that you have
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Speaker 1: to also analyze the soul of your funnel. Before you
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Speaker 1: get into the body of the funnel, most people are
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Speaker 1: only talking about the body of the funnel, the externals
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Speaker 1: of the whole game.
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Speaker 1: The internal game is what creates profitability and sustainability. The
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Speaker 1: external game is what will help you launch Superfast using
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Speaker 1: A I and technology tools. All of that is the
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Speaker 1: easy part.
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Speaker 1: So what I would like you to do is take
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Speaker 1: a lot of notes. First part of this podcast, I'm
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Speaker 1: going to be sharing with you on what are the
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Speaker 1: six elements which would be falling under the soul of
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Speaker 1: a funnel, which is the most important part. And then
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Speaker 1: I'll talk to you about the seven elements of the
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Speaker 1: body of the funnel. And that's the easy part which
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Speaker 1: anybody can actually launch in a weekend in a, in
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Speaker 1: a one week and probably within a month's time. Ok. Now,
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Speaker 1: what is the funnel? Those of you are not very
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Speaker 1: sure the funnel is nothing but
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Speaker 1: a series of steps that can help you attract customers.
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Speaker 1: Funnels are like filters. For example, the first stage of
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Speaker 1: the funnel is where everybody gets to know about you.
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Speaker 1: The second stage is they give their lead and their
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Speaker 1: information to you. So they are interested and those are interested,
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Speaker 1: they engage with you in some way or form, whether
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Speaker 1: it's a workshop or a webinar where they convert into
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Speaker 1: a customer, which is the third step of the funnel.
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Speaker 1: And then once they become a customer, how do you
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Speaker 1: get them to continue the journey with you down the
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Speaker 1: line for any kind of a high ticket product? Or
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Speaker 1: if those customers are going to be referring more customers
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Speaker 1: to you, that will be the fourth stage of the funnel.
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Speaker 1: So the first stage is awareness, then they engage, they
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Speaker 1: buy and then they become repeat customers or they become
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Speaker 1: high value customers, whether your lifetime value of your customer
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Speaker 1: is really super high. So having said that let's talk
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Speaker 1: about the soul of the fund group. Most people who
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Speaker 1: fall flat is because they don't understand
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Speaker 1: the reason why they are doing what they're doing. Like
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Speaker 1: for me, my funnel has been working for the last
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Speaker 1: five years without touching it is because my reason why
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Speaker 1: it is very clear, I want to redefine our education
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Speaker 1: employment system by creating a new breed of teachers because
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Speaker 1: my backstory is congruent with what I'm whatever I'm actually teaching. Ok,
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Speaker 1: I'm not just picked a topic because it's a trending topic.
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Speaker 1: The reason why I'm helping others become a digital coach
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Speaker 1: is because I'm a college dropout. I don't have a
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Speaker 1: degree
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Speaker 1: next to my name. So my reason why it is
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Speaker 1: so strong that I can't do anything else in my life.
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Speaker 1: You know, it has to be around education and probably
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Speaker 1: the only other thing that I will do after this
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Speaker 1: is to empower the next generation, you know, to really
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Speaker 1: create more teen entrepreneurs, but it's all about digital entrepreneurship
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Speaker 1: and to create a new breed of teachers and leaders,
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Speaker 1: which is in alignment with what my mentor, bless singer.
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Speaker 1: His vision is. So the soul of your funnel has
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Speaker 1: to be congruent with your back story and your reason why,
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Speaker 1: which leads me to the second factor, intention, intention is everything.
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Speaker 1: It doesn't matter how talented you are. It does not
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Speaker 1: matter how, how many tactics that you can teach, but
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Speaker 1: why you're teaching that matters because the quality of your
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Speaker 1: root will determine the quality of your fruit. If your
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Speaker 1: intention is to extract from the market and just make
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Speaker 1: a quick buck, you will make that quick buck.
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Speaker 1: But over time, you won't, you won't have sustainability, you
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Speaker 1: will fall flat later because the quality of your root
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Speaker 1: is a quick extraction from the market. So the fruit
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Speaker 1: will also be the same people come, they'll buy from
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Speaker 1: you and then they will leave you very fast. Ok.
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Speaker 1: So the profitability and sustainability of a funnel has a
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Speaker 1: lot to do with your intentions, your core intentions. Number three,
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Speaker 1: the way that you teach is more important than what
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Speaker 1: you teach in your funnel.
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Speaker 1: So the third aspect is the delivery style matters a lot.
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Speaker 1: You know, you could be very good in your marketing
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Speaker 1: and do all of your gimmicky stuff. But once they
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Speaker 1: come into your world, and if they see that the
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Speaker 1: way that you deliver information is kind of, you know,
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Speaker 1: it's not really aligned, then they are going to move
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Speaker 1: to another place. You may be good at sales, but
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Speaker 1: you won't be able to sustain it. People will not
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Speaker 1: stick around with you if the way you teach is not,
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Speaker 1: is not on point, which leads me to the fourth point.
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Speaker 1: The soul of a funnel is more than the way
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Speaker 1: you teach. It is who you are as a person.
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Speaker 1: And what is your personal value system?
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Speaker 1: Now, intent is one thing. But what are your core beliefs?
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Speaker 1: What do you stand for? Like for in our community?
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Speaker 1: Our core beliefs are freedom, growth, clarity, efficiency, contribution, and speed.
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Speaker 1: You know, we have all of these different aspects that
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Speaker 1: are the core values of the community. But my personal
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Speaker 1: core values are what family, freedom and service.
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Speaker 1: Now my my entire persona and instead of being in
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Speaker 1: my funnel is the flavor of my persona is can
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Speaker 1: be felt in every aspect of my funnel, whether it's
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Speaker 1: my content on youtube or my ads or it's my
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Speaker 1: landing page or it's my webinar. When people come into
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Speaker 1: my community, people, every single person can feel my value system,
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Speaker 1: which is family, of course, the spirituality, the service and
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Speaker 1: there's contribution.
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Speaker 1: OK? So if your value system is not intact,
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Speaker 1: you know, you will start to stink after a while, ok?
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Speaker 1: You may, you may sell some tactics, but after some time,
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Speaker 1: people will not vibe with you. Or in other words,
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Speaker 1: even your vibe will attract your tribe. If you're somebody
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Speaker 1: who's like a quick buck kind of a person, you'll
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Speaker 1: attract similar kind of people and they'll not stick around
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Speaker 1: with you for a long time, you'll make good money,
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Speaker 1: that's fine. But then there won't be any sustainability in
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Speaker 1: the funnel, ok? And you won't have raving fans or
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Speaker 1: loyal fans and you can't buy that using ads, you
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Speaker 1: can't buy trust, you have to earn it by having
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Speaker 1: a strong value system.
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Speaker 1: And the fifth, the sixth aspect of the soul of
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Speaker 1: a funnel is your customer experience. That means from the
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Speaker 1: moment they transact with you, how do they feel just
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Speaker 1: like when you buy an apple product? Right? From the
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Speaker 1: first moment, the customer experience is super high. Even Amazon,
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Speaker 1: if you look at Amazon, the reason why it's the
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Speaker 1: number one company in the world.
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Speaker 1: One of the top companies in the world is because
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Speaker 1: the number one priority for them is customer experience. And
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Speaker 1: I've been hugely inspired by both Steve Jobs and Jeff Bezos.
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Speaker 1: And even in my curriculum design formula inside my membership,
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Speaker 1: I actually decode their mindset. Before we even create a product,
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Speaker 1: we need to think about that. And I would say
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Speaker 1: that that is my superpower
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Speaker 1: compared to many other people doing similar things in the
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Speaker 1: online space, in the coaching world, in the consulting world
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Speaker 1: in high ticket world right now, I think what makes
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Speaker 1: me different from others is because I'm very, very focused
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Speaker 1: on creating a great product,
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Speaker 1: most other systems over there, I'm sorry to say they're
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Speaker 1: only focused on the tactics in the marketing side of
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Speaker 1: the game. Not many people are focused on how do
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Speaker 1: you build depth in product and usually building depth in
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Speaker 1: product takes time. It is not a quick thing that happened.
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Speaker 1: It may take six months or nine months to build
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Speaker 1: something really solid.
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Speaker 1: And that's what I'm propagating right from day. Number one,
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Speaker 1: you know, first is work on yourself and then work
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Speaker 1: on a really good product. And the marketing is the
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Speaker 1: easy part.
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Speaker 1: So that your reason why your intention, your delivery style,
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Speaker 1: who you are, your value system, the the content that
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Speaker 1: you actually create actually, that's number five, OK. Your content
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Speaker 1: and your, the value that you're able to create and
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Speaker 1: the breakthrough that you're able to create is number five
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Speaker 1: and number six is the customer experience. These are the
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Speaker 1: six factors which determine the profitability and sustainability of a
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Speaker 1: funnel at a soul level is the soul of your funnel.
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Speaker 1: Now, we'll come to the body of the funnel, which
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Speaker 1: is the easy part. Now, the body of your funnel
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Speaker 1: are what it is. Number one is the funnel entry.
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Speaker 1: Meaning are you doing a webinar free webinar or a
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Speaker 1: paid webinar or a workshop or a 1 to 1
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Speaker 1: base or a VSL A video sales letter? All of
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Speaker 1: that is the easy part you can choose depending on
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Speaker 1: your topic in your niche. And I'm not,
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Speaker 1: not really saying that one is better than the other.
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Speaker 1: Everything works. You just need to pick the one that
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Speaker 1: works for you. OK? And the reason why I recommend
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Speaker 1: webinars for others is for that they get the hang of,
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Speaker 1: you know, delivery, they're able to, you know, understand the
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Speaker 1: audience better. They're able to deliver free value first and
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Speaker 1: earn the right before they start to go into paid
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Speaker 1: workshops and paid webinars.
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Speaker 1: The second aspect of the body of the funnel is the,
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Speaker 1: is the hook of the funnel. How attractive it is
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Speaker 1: the attractiveness of the funnel. The third aspect of the
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Speaker 1: body is the freshness of your funnel, meaning you may
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Speaker 1: be teaching the same old topic. But if you're able
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Speaker 1: to package it in a new fresh way which makes
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Speaker 1: it curious for people to know more about it that
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Speaker 1: also makes the funnel more attractive and it will start
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Speaker 1: to work.
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Speaker 1: The fourth aspect of your funnel is a design aesthetics
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Speaker 1: of the funnel. You know, the fonts that you use,
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Speaker 1: the colors that you use. Is it matching with the
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Speaker 1: topic that you're teaching? And all of these come under
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Speaker 1: the aesthetics. Number four, number five is the branding overall
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Speaker 1: look and feel overall flavor of your entire funnel. This
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Speaker 1: is beyond just the colors and fonts and logos. It's
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Speaker 1: the brand positioning, the brand messaging the brand emotion. All
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Speaker 1: of this would come under. Number five,
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Speaker 1: number six are the technology and systems part, but they're
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Speaker 1: using click funnels. They're using tag mango or you're using
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Speaker 1: you swipe pages. All that is the easy part. There
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Speaker 1: are so many tools and systems out there that's easy
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Speaker 1: and most people get caught in this whole loop of
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Speaker 1: which tool is the best tool. Honestly, according to me,
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Speaker 1: any tool works, pick which one works for you. The
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Speaker 1: whole thing is not about the tool, it's about the
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Speaker 1: soul of the funnel and what problem that you're going
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Speaker 1: to be solving so you can pick up any, any
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Speaker 1: tool that is there. Yeah.
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Speaker 1: And then finally we have the seventh aspect of your
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Speaker 1: funnel are your ads, the video ads, the ad copy
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Speaker 1: and multiple other things that are connected with that. So
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Speaker 1: I hope I've been able to decode the body and
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Speaker 1: soul of the funnel, the body of this, of the funnel,
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Speaker 1: your funnel entry, the hook, the freshness, the design, the branding,
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Speaker 1: the systems, as well as the ads. When you couple
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Speaker 1: this with really powering up your inner core or, or
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Speaker 1: your soul, you're gonna be moving to the next level
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Speaker 1: in your game.
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Speaker 1: So what I would like you to do is share
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Speaker 1: your notes below over here and I can't wait to
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Speaker 1: help you launch your funnels. If you're not a part
00:10:16
Speaker 1: of the community, please go to internet lifestyle hub dot
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Speaker 1: com where you'll be able to take things to the
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Speaker 1: next level. And if you are already a part of
00:10:23
Speaker 1: my community, you can go to SID at S dot
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Speaker 1: co slash diamond and become my diamond member. Catch you
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Speaker 1: in the next episode.