There are three stages to attract paying customers. In this episode, I break it down to help you get results faster. Join our Diamond Certification - https://sidz.co/diamond
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Sidz: There are so many social media platforms. Now, the question
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Sidz: is which platform works, which media type works and how
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Sidz: do you use content to attract customers? That's actually the
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Sidz: topic of this podcast. I'm gonna be walking you through
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Sidz: the three different stages for you to be able to
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Sidz: attract the right customers.
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Sidz: Today, we are living in a world where people are
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Sidz: confused on what they need to do. Should they focus
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Sidz: on reels or should they focus on youtube? Should they
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Sidz: focus on podcasts like this? Should they focus on blogging
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Sidz: or ranking on or should they focus on just doing
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Sidz: webinar content and just performance, marketing and so on?
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Sidz: So I just want to break the, you know, the
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Sidz: confusion that many people have in this short podcast and
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Sidz: explain to you that there are three stages when it
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Sidz: comes to attracting customers. If you look at creators and influencers,
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Sidz: their objective is more reach more visibility, higher view duration
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Sidz: on their content and stuff like that. And most of
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Sidz: these creators influencers who have large number of followers, they
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Sidz: may not necessarily be good at attracting customers because they
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Sidz: have built an image in the market.
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Sidz: Well, they are not selling anything, they're only entertaining or
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Sidz: adding value or, you know, holding the attention of somebody
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Sidz: without walking them through a funnel or a sales process.
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Sidz: But what I would like to share with you is
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Sidz: if you want to really attract paying customers through your
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Sidz: content marketing, you need to understand that there are three stages.
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Sidz: The first stage is what I call a stage where
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Sidz: you need to build your reach. Now to build your
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Sidz: reach or to reach new people, to get new eyeballs,
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Sidz: you know, on your content or listeners to your podcast
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Sidz: or whatever you need to focus on a platform like Instagram. OK.
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Sidz: Now let's take Instagram, Instagram reels.
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Sidz: Now for building reach reels work really well. So you
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Sidz: do short form content less than one minute. But again,
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Sidz: when it comes to reels, you got to be really
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Sidz: good at holding their attention and
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Sidz: grabbing the attention within the 1st 2 to 3 seconds.
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Sidz: Because if you are not able to hold your attention
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Sidz: for the first two or three seconds, you won't get
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Sidz: better reach on that particular reel. So many of the
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Sidz: top Instagram influencers in the world today, they are really
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Sidz: good at this short form content. And I would like
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Sidz: to share a resource with all of you. If you
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Sidz: go to S ID Z sids.co forward slash KL A,
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Sidz: there's a very powerful tool that I found recently where
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Sidz: you can upload any of your long format videos over
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Sidz: there and it will chop it into short reels and
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Sidz: stuff like that and it will take the best part
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Sidz: of the video and it will give you an index
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Sidz: of the, of its virality score. OK. So it'll pick
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Sidz: the parts of the video which will be very good
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Sidz: to work in, in terms of reels.
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Sidz: So reels and short form, less than one minute video,
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Sidz: reels and shots on youtube help you get better reach provided.
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Sidz: You are able to understand the science behind how do
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Sidz: you create viral content or how do you create content
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Sidz: that can grab people's attention for the 1st 12 seconds? OK.
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Sidz: The 1st 12 seconds are very important. The first three
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Sidz: seconds uh is is going to determine the next three seconds,
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Sidz: is going to determine the next six seconds.
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Sidz: So Instagram gives you reach
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Sidz: on your heels to a newer audience based on how
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Sidz: you're able to keep people engaged to watch that full
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Sidz: 12 seconds in the first, you know, when you start
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Sidz: the video.
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Sidz: But that's not the point here. The point here is
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Sidz: not to just get high on these numbers and high on. Oh,
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Sidz: I've got 200 views, 300 views on my video. I mean,
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Sidz: you can feel good. Some of your videos can even
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Sidz: go so good. But the second stage is the more
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Sidz: important stage which is value. OK? So reach is the
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Sidz: first stage and value is the second stage. And for
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Sidz: the value based content, I would recommend that you start
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Sidz: posting content on youtube
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Sidz: and podcasts like this, anything above 10 minutes duration, above
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Sidz: five minutes duration. Because reels can only give you attention.
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Sidz: I mean, you can actually grab people's attention. But if
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Sidz: you have to really win their confidence in terms of
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Sidz: whatever you're teaching, you need to have
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Sidz: a longer format content. So youtube videos, which are 10
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Sidz: plus minutes, 20 minutes, 30 minute videos or podcast, like
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Sidz: what I'm doing right now. This is also, it's my
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Sidz: second stage video which is all about value creation. OK?
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Sidz: And the third stage
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Sidz: is you need to build trust,
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Sidz: OK? Now you can't buy trust, you have to earn trust.
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Sidz: Now you have to earn trust. The best way to
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Sidz: earn trust is through webinars, free webinars, get people into
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Sidz: your webinar. So the real will give you the reach
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Sidz: and visibility. The youtube video will be, you know, you
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Sidz: will be able to establish value and give a lot
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Sidz: of valuable information. So people who you're able to win their,
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Sidz: you know, their confidence through your youtube and podcast, they
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Sidz: will come to your webinars and they will sit in
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Sidz: your webinar for a whole 90 minutes to two hours.
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Sidz: And in that webinar, you can educate them, engage them,
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Sidz: set the expectations
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Sidz: and then sell whatever you want to sell, whether they're
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Sidz: selling a membership or a service or a product or whatever.
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Sidz: So if you look at this entire three stages,
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Sidz: it's so powerful reach, value trust.
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Sidz: And those people who are very short sighted in their vision,
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Sidz: they only want to go for more reach,
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Sidz: ok? And they're not able to create much valuable value
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Sidz: piece of content. So my recommendation for all of you
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Sidz: who want to get really good is I mean, especially
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Sidz: if you want to like monetize your knowledge is first
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Sidz: work on your paid content. Do a lot of one
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Sidz: to ones with people and build a solid product first. OK?
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Sidz: You have to go from backwards, like reverse engineer, the
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Sidz: whole thing. Then you start getting good at webinars. OK?
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Sidz: Now you can start building your influence and stuff on
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Sidz: real spiral. But then if you see the way that
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Sidz: I approach my game is I was not on Instagram
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Sidz: for the for a very long time and only now
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Sidz: I've started to get more active on it. And if
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Sidz: you see my youtube channel, I have more than 6
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Sidz: 700 videos, all long form videos. I built 80 of
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Sidz: my library on online right now or all my long
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Sidz: form content. So I have my value content that's already
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Sidz: there and I'm continuously building that.
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Sidz: But before that I was actually doing webinars. OK? So
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Sidz: paid content first then get into webinars, start selling into
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Sidz: a small group through performance marketing, whatever and then start
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Sidz: building 80% of your time of your content on building
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Sidz: the value content and then take that value piece of
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Sidz: content and chop them up into reels where your time
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Sidz: to create the reach content should be much lesser than
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Sidz: any other form of content. So I hope I've been
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Sidz: able to give you clarity.
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Sidz: Uh These are the three stages to attract customers using
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Sidz: content marketing, not just attracting followers, using content marketing. And
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Sidz: if you would like to know more about this, please
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Sidz: come and attend my next webinar by going to satkar.com.
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Sidz: There's a link over there, go attend my webinar and
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Sidz: learn how you can take your knowledge and make it
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Sidz: into a super profitable business. And if you're already in
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Sidz: my community and if you would like to up your game,
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Sidz: I would highly recommend that you get started on my
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Sidz: three year digital code certification process and we have over
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Sidz: 3000 members at this particular point. We are going through
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Sidz: a Gamification point system and who are really taking the
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Sidz: game to the whole next level. So can't wait to
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Sidz: serve you at that level. Take care. God bless and
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Sidz: catch you in the next episode.