Many MSME founders interpret sales stress as failure—missed targets, unpredictability, or constant pressure. But often, sales is not failing at all.
In this episode, Abanibhusan Bera explains a subtle but common pattern in growing MSMEs: sales begins to outpace the structure meant to support it. He explores how this mismatch creates tension, confusion, and exhaustion—despite increasing demand.
This episode is a reflective conversation for founders who feel sales pressure rising, even as business appears to be growing.