In the early stages of an MSME, sales is often driven by instinct.
Founder relationships.Experience-based judgment.Quick decisions.
And it works—up to a point.
But as the business grows, intuition alone starts breaking down.
In this episode, Abani explains the critical transition from intuition-led sales to design-driven systems—and why this shift marks a true maturity milestone for MSMEs.
If you feel your business has outgrown “gut-driven” selling, this episode will give you a new lens.
Explore more founder reflections and resources:https://beacons.ai/abanibhusanbera