Many MSME founders believe that faster sales activity leads to better results—more calls, quicker proposals, faster follow-ups.
But speed without structure often creates inconsistency.
What actually drives stable growth is rhythm.
In this episode, Abani explains the difference between sales randomness and sales rhythm, and why consistent cadence in sales activities leads to more predictable outcomes than bursts of high-speed effort.
Explore more founder reflections and resources:https://beacons.ai/abanibhusanbera