In many MSMEs, sales teams appear extremely busy. Calls are being made, meetings are scheduled, proposals are sent, and follow-ups are happening constantly.
From the outside, it looks like strong sales momentum.
But when founders review the actual outcomes, something puzzling appears: despite all the activity, revenue growth remains stagnant.
In this episode, Abani explores one of the most dangerous traps in sales management — the illusion of activity. If you are an MSME founder or sales leader trying to understand why effort does not always translate into results, this conversation will help you identify the difference between motion and progress.