Many MSME founders feel that sales is always slightly out of control—unpredictable, reactive, and dependent on constant intervention.
In this episode, Abanibhusan Bera explains why sales instability in MSMEs is rarely caused by the market, the team, or external conditions. Instead, he explores the deeper reason sales never feels settled: the absence of ownership clarity and structural containment.
This episode is a grounded reflection for founders who are tired of firefighting and want sales to feel dependable—not dramatic.