Many MSME founders say their CRM “doesn’t work.” But often, the tool is not the problem — the design is.
In this episode, we explore why CRM systems fail inside growing MSMEs, how misaligned thinking breaks adoption, and what structural clarity must precede tool implementation. This reflection is for founders who want governance — not just software.
If your CRM feels underused, inconsistent, or burdensome, this episode will help you rethink the architecture behind it.
Explore more founder reflections and resources:https://beacons.ai/abanibhusanbera