Many MSMEs assign sales responsibility — but never clearly define sales ownership. That subtle gap creates confusion, finger-pointing, and unstable revenue performance.
In this episode, we examine the structural difference between ownership and responsibility in sales — and why defining this distinction changes accountability, culture, and forecasting clarity.
This reflection helps founders realign authority, accountability, and performance governance.
You can explore more founder reflections and resources here:🔗 https://beacons.ai/abanibhusanbera