Too many MSMEs chase revenue without clarity. In this episode, Abani Bhusan Bera reveals why external strategies collapse without a strong internal compass. You’ll learn why growth without purpose creates burnout, how to identify your deeper “why,” and how even small MSMEs can lead with clarity. From a relatable imaginary use case to a Vedantic lens on purpose and detachment, this episode is your reminder that success starts within. If your business feels misaligned or forced, this conversation will recalibrate your path.