In this episode, we dive deep into why MSMEs often struggle with sustained growth—and how a lack of alignment between goals and purpose is the silent culprit. Whether it’s revenue goals, marketing objectives, or team KPIs, misalignment causes friction in execution and undermines momentum. Learn how to realign your business’s goals with its deeper purpose to unlock growth that feels fulfilling and sustainable. If your growth feels forced, or your team feels disconnected, this episode is your starting point to resetting your growth engine.


