Many MSME founders work relentlessly—long days, constant follow-ups, and endless firefighting—yet sales still feel uncertain and draining.
In this episode, Abanibhusan Bera explores why sales often feel disproportionately hard in MSMEs, even when effort is high. He unpacks the hidden gap between activity and outcomes, and explains how sales struggles are rarely about motivation or hard work—but about missing structure and clarity.
This is a calm, reflective conversation for founders who are busy, sincere, and committed—yet quietly wondering why results don’t match their effort.