आर्थिक मंदीच्या काळातही लिपस्टिकची विक्री वाढते. का? वर्तमान डेटा आम्हाला काय सांगतो? मूलभूत मनोवैज्ञानिक पैलू काय आहे?
Lipstick sales rise even during the economic recession. Why? What do current data tell us? What is the underlying behavioural aspect?
Sources and Further References:
2. LIPSTICK IS RECESSION PROOF, Oh She Glows (2008)
3. With Recession Threatening, The Lipstick Effect Kicks In And Lipstick Sales Rise, Forbes
4. Beauty And The Inflation Beast: 'Lipstick Effect' To Shield Estee Lauder, Coty, IB Times
6. Deciphering The Lipstick Effect, Paytm Money (2020)
8. Economic Indicators: Lipstick and Underwear, Business Review Berkeley
9. Lindt: Swiss chocolatier counts on ‘lipstick effect’ to climate downturn, News NCR
10. The Lipstick Effect, DNA (2012)
11. How lipsticks and men's underwear can predict a recession?, 5paisa
12. When the lipstick met the Lamborghini, Finshots
13. The Lipstick Effect in India, CEIC
14. The famed Lipstick effect is now playing out in India, The Mint
Subscribe to econGully blog.
Follow me on Twitter and LinkedIn.
Episode Image Source: Pixabay; Edited using Canva software.
--- Send in a voice message: https://podcasters.spotify.com/pod/show/swapnil-karkare/message

