Did you know, The ICC Women’s Cricket World Cup 2020 garnered 5.3 billion viewing minutes and reached 74.9 million unique viewers as per the Broadcast Audience Research Council (BARC) India data. Interesting female audiences contributed to 39% of its viewership.
But beyond that, Twitter and other platforms have risen to help in increasing the conversations around the game.
Learn more about this from Yash Lahoti, on the 12th episode of the season 2 of the Deliberate Talks Podcast.
Yash is the founder & CEO of Women's CricZone, the one-stop destination for women's cricket. He founded the company 3 years back with a view to increase the coverage of women's cricket in the globe and has now successfully grown it with a website/mobile app, print-cum-digital magazine and an awards show.
You can follow Yash Lahoti on LinkedIn at
https://www.linkedin.com/in/yvlahoti/
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