Embark on a riveting exploration of CaratLane's inception with Mithun Sacheti in this exclusive teaser. Gain insights into the early trials and triumphs, from the monumental first online transaction hurdles to crafting specialized infrastructure for jewelry sales. Discover the journey from zero transactions to a thriving venture, paving the way for a pioneering jewelry brand.
Tune in for the full episode releasing November 29th, at 10 AM on YouTube and all major podcast platforms.
[00:00:00] When the website went live, you recover moment right, you switch that button on and you are there
[00:00:05] and you go three months without the transaction
[00:00:08] that is a very painful phase as well also at that point
[00:00:12] And then we got this first transaction in the nightmare of trying to fulfill the transaction
[00:00:16] PhD FC says no why should anybody want the bi from it Japan or such a high value
[00:00:22] I said no he can buy in the local shop over here itself also
[00:00:26] So we will not open the payment gate before this this could be a potential fraud as well
[00:00:30] So together that transaction through we have to give a higher money, a higher amount of money as deposit to them
[00:00:36] I think there's a fraud will take care of it
[00:00:38] You speak to a customer you can figure out where you want to go through and they had a I think
[00:00:43] a 10,000 rupee or a 50,000 rupee lock and it's saying not about that no transaction allowed on this
[00:00:48] Blue dot for Korea why would anybody want to buy jewelry online to try and convince all those guys
[00:00:55] It doesn't happen one day and so a few weeks later, I keep thinking yourself am I taking something on which is just in some amount of it
[00:01:03] Yeah, which
[00:01:05] You know infrastructure is just not there and we have to create we had to create payment gateways for high value
[00:01:11] We had to create couriers services for jewelry as well
[00:01:15] I felt like that formula one car which is you know driving in the rain and the guy at the back was gonna come
[00:01:20] It's gonna have a great time