On this episode of the #LongIndia series, we are pleased to have with us Shri. NK Chaudhary ji, who is the Chairman & MD of Jaipur Rugs. Jaipur Rugs is one of India's biggest manufacturers of hand-knotted rugs. The company's operations span across 600 villages in India, with the product being distributed to over 40 countries. The company manages around 40,000 artisans. He is often held up as a prime example of social entrepreneurship; one of the main focuses of this episode. We also delved into his life's work as the leader of Jaipur Rugs, hoping to pick up on some of the lessons he received from the University of Hard Rocks of Life. In this insightful episode, we explored the unique challenges that come with solving for last-mile connectivity. We also delved into the founder mentality, balancing talent management and optimization for profits, and how to scale social enterprises.