#025 – Bharatvaarta | The business of Media | Prasanna Vishwanathan | Aashish Chandorkar

In this episode, Roshan Cariappa is joined by Prasanna Vishwanathan (CEO, Swarajya Magazine) and Aashish Chandorkar (Author & Columnist) to discuss how the media business has evolved. In a wide ranging conversation, they discuss challenges with the conventional legacy business model of advertising and the transition to reader-led subscription models, how the media can balance its editorial and business priorities, and what the future looks like for the industry. The podcast is live on all popular platforms such as Anchor.fm, Spotify, Google Podcasts, Apple Podcasts, and YouTube. If you liked this episode, don’t forget to subscribe and share!