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Speaker 1: Super Morning guys. This is Siddharth, your personal transformation coach
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Speaker 1: and founder of Supersonic Success Academy. Today we are going
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Speaker 1: to deep dive into the niche. Uh So how to
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Speaker 1: define your niche. So it's very simple, you need to define,
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Speaker 1: please make notes. I help X
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Speaker 1: achieve Y using Z. Now again, please again, uh go
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Speaker 1: deep dive. Make a note. I help XX is your
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Speaker 1: target audience. Achieve. Yy is the outcome the desired result
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Speaker 1: you want to achieve for them with help of Z
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Speaker 1: and Z is your tool or method. So for example,
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Speaker 1: with help of FBA, I help restaurants grow their revenue.
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Speaker 1: Now, got it. FPs is the tool I help restaurants
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Speaker 1: and outcome is the growing their revenue. So had you
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Speaker 1: uh watched my freedom finisher ceremony? Uh You would have
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Speaker 1: listened to me saying like hi, I am Siddharth day.
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Speaker 1: I am a personal transformation coach and I help people
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Speaker 1: optimize their personal lives to achieve massive success and growth.
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Speaker 1: So now this is a very broad thing. So people
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Speaker 1: is not defined. I help people optimize their personal.
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Speaker 1: I was like what? And achieve massive success means what?
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Speaker 1: So it was very broad. So I couldn't sleep yesterday
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Speaker 1: night because I knew I'm swimming in the red ocean
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Speaker 1: and I needed a blue ocean pitch. So by 3 a.m.
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Speaker 1: in the night I sat with pen and paper and
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Speaker 1: in the store I sat and this is my unique
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Speaker 1: renewed statement. Now, listen to this.
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Speaker 1: Hi, my name is Siddharth Kaya. I am a personal
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Speaker 1: transformation coach. I help entrepreneurs achieve financial growth using millionaire
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Speaker 1: mindset programming.
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Speaker 1: So make note of this and define your own. So
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Speaker 1: my program could be for anyone like it could help
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Speaker 1: uh the mindset programming can help entrepreneurs, it can help
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Speaker 1: working professionals, freelancers, business owners. But I if I focus
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Speaker 1: on everything, I will end up losing it all.
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Speaker 1: So how did I define? How did I decide my
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Speaker 1: micro need? So I started my hotel at the age
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Speaker 1: of 27 constructed. It went through all the pain that's
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Speaker 1: needed to build it to set it up. I had
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Speaker 1: zero experience about running any business. I learned everything from scratch.
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Speaker 1: So I know
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Speaker 1: I knew all the pain points and entrepreneur goes through.
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Speaker 1: I also resonate well with the risk taking abilities, but
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Speaker 1: the same doesn't go with working professionals. I have no
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Speaker 1: idea how the career growth and segment is doing right
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Speaker 1: now and I have left it 7 to 8 years back.
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Speaker 1: So I can't resonate with them.
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Speaker 1: So your mind and heart is going to get greedy.
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Speaker 1: It will ask you to go for everything. But it
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Speaker 1: will take huge courage to sacrifice everything and focus only
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Speaker 1: on your target market. That's only one thing and very
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Speaker 1: micro niche.
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Speaker 1: You can do trial runs. So what you can do
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Speaker 1: is you can have separate landing page trials for like
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Speaker 1: if you are targeting business owners, freelancers, so you can
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Speaker 1: have two or three separate landing pages for all of
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Speaker 1: them and you can test and see which one is
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Speaker 1: responding well, but you need to leave the breed behind.
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Speaker 1: So I had one more fear. How will people come
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Speaker 1: to me?
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Speaker 1: So uh people around me are in some of the
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Speaker 1: other jobs. So the truth is most of them are,
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Speaker 1: don't even my target customers. Most of them are not
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Speaker 1: even of the growth mindset and they will anyway, never
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Speaker 1: buy from me. Uh So I can give it a try,
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Speaker 1: I can see what's working, what's not, but ultimately, it's
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Speaker 1: a very broad market. And if I try to target students,
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Speaker 1: business owners, working professionals, everyone, but then I will end
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Speaker 1: up losing everything.
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Speaker 1: So I'm reading this wonderful book called The 22 Immutable
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Speaker 1: Laws of Marketing. So the author says that all the
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Speaker 1: mega giants when they left their micro niche where they
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Speaker 1: specialize uh and they tried their hands on everything. They
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Speaker 1: got short term profits, but it was a long term disaster.
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Speaker 1: So guys uh with the help of this, I think
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Speaker 1: it will help you a lot and keep growing uh
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Speaker 1: decide your micro niche because your a a sheet and
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Speaker 1: everything will be dependent on your micro niche if you
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Speaker 1: are not able to decide right now. So whatever the
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Speaker 1: flow is going on, whatever you are teaching right now,
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Speaker 1: whatever it is, just go with the flow, create everything.
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Speaker 1: I am a freedom finisher. But then again, I am
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Speaker 1: doing everything from scratch. So don't worry, keep going be unstoppable,
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Speaker 1: be supersonic.