With a vision to make commerce follow the consumer through connected content and solutions, Shailja is a senior industry leader with a deep understanding of the craft of weaving data into results-oriented storytelling.
Armed with two decades of experience in the content industry spanning across digital, television and media, over the years, Shailja has lent her expertise across 3 countries (India, Singapore, UK) in the last 20 years and worked for erstwhile organizations like Zee5, Discovery Networks, NGC Fox international channels, UTV Network, Wavemaker and the Brand New Media content marketing agency in APAC.
With many distinctive achievements to her credit, she has featured on the jury panel at the Cannes Entertainment Festival (2016) and was an advisory board member at the Content Marketing Summit APAC (2017). She has also been a jury person at Womennovator 2020 and Womanhood 2021 contests.
Shailja dons many creative hats additionally to her role as a content chief. She's a motivational speaker, lyricist, writer, youtuber and well-known podcaster. A certified mindfulness trainer, she has trained over 450 people across countries and hosts 2 well-known podcasts.
Shailja joined Omnicom Media Group India in 2021 and since then, in the past year, she has successfully consolidated and brought together the Group’s content efforts under one single practice OMG Content - serving innovative, disruptive and multi award content experiences for both agencies - OMD and PHD, under the Group’s banner. This is upped the game of content for the media network agency and brough it on the map of group agencies running a content practice in India.
In her role as Chief Content Chief, she has lent her expertise and ideas to multiple brands, bringing over 100 campaigns to life - a number of which have gone on to win awards at prestigious forums like the Abbys, ACEF, e4m's Streaming, Digixx summit, Buzzincontent Awards, and more.
Launched an influencer marketing report in partnership with Qoruz bringing to light key influencer marketing insights to the industry.
From launching and setting up a team of content ninjas who cater to touchpoints of storytelling across a brand’s journey, both offline and online, to the launch of yet another successful podcast - The Unstoppable Woman, that shines a light on inspiring woman leaders from all walks of life, or the Everyday Guide podcast where she shares insights form her mindfulness journey of 2 decades.
Shailja’s zest and passion across both the professional and personal spheres of her life are one to be reckoned with.
A motivational speaker and thought leader, she has lent her expertise both on and off-stage through the past year; bringing her distinct points of view and opinions to the fore.
Some recent appearances include the e4m streaming Award & Summit (Speaker), BuzzInContent Summit (Speaker), BuzzInContent Awards (Jury), and Onsurity Woman as Agents of Change (Speaker). BuzzinContent (Panelist). BIGFM Morning Breakfast show (Speaker, Omnicom Media Group APAC webinar speaker of Mindfulness and Spirit of Unstoppable on Woman Day, Guest for Insta live hosted by Jigyasa Sethi
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Content and Contentment – Journey of a corporate Yogi as part of Jam Arts, Featured on #21shadesofhumanity
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The Everyday Guide with Shailja Saraswati has periodically been amongst top 100 trending podcasts in India
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Unstoppable Woman in Jan-Feb 2022 was amongst Top 100 podcast on Spotify. This show aims to give woman a safe space to share inspiring stories to keep the unstoppable spirit alive.
In 2021 she launched her Youtube channel https://www.youtube.com/c/ShailjaSaraswati to share her insights and learnings from mindfulness practice of 2 decades and meditation techniques/well-being tips. Her YouTube channel has organically grown to 2.4k subs
In 2021 she debut as lyricist for song *Chand Ki Tarah* 366k vv's and 1.3k likes. https://lnkd.in/dzFQAn5B Released on Valentines Day 2021 on Shemaroo Musical Maestros, Spotify, Amazon Music, Gaana, Jio Savaan,iTunes, Deezer, YT Music
She represented India at US Star-Icon World Premiere Congress on Mental Health to share insights from her model Pause-Rewind-Rest an approach to transformation during pandemic time through mindful living, wellbeing practices and self-mastery techniques
Her initiative #WomanInPowerSpeakUp in 2021 got many woman in corporate field to share 1-2 min video on any incident where they spoke up and brought a change in any of the following areas:
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Challenging gender norms and roles
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Navigating career and motherhood
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Harassment of any kind
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