Building Personal Brand, Content Strategy and Monetisation ft. Ananya Narang
Wisdom Whispers with AbhishekOctober 10, 202400:47:52

Building Personal Brand, Content Strategy and Monetisation ft. Ananya Narang

In this episode the focus is on content creation, particularly through the lens of personal branding and its importance in today's digital landscape. Ananya Narang, a Gen Z content creator, shares her journey from the corporate world to establishing her company catering to content creation for corporates and individuals. She highlights the significance of crafting a personal brand, consistency in content creation, and understanding one's audience on platforms like LinkedIn. Ananya discusses the misconceptions and realities of personal branding, the role of content strategy for future generations, and the psychological aspect of maintaining authenticity online. The episode also explores how personal branding can impact entrepreneurs and the importance of leveraging one's unique voice in a saturated market.

00:35 Introduction to Content Creation
01:19 Guest Introduction and Background
01:45 Transition from Corporate to Entrepreneurship
06:30 Building a Personal Brand
08:59 Monetizing Content on LinkedIn
14:48 Content Strategy for LinkedIn
20:48 The Importance of Personal Branding
26:59 Mistrust in Celebrity Endorsements
27:56 Becoming the Celebrity of Your Brand
29:24 The Role of AI in Content Creation
30:08 The Importance of Personal Branding
31:11 Challenges in Authentic Content Creation
36:19 Student Content Creators and Authenticity
39:23 The Pendulum of Personal Branding
40:08 The Rewards of Working with Founders
45:08 Rapid Fire Questions
48:58 Concluding Thoughts on Personal Branding

About Wisdom Whispers with Abhishek
Wisdom Whispers with Abhishek Mittal is a podcast aimed at young professionals. The show offers practical insights into the corporate world, equipping listeners with effective tools and techniques to manage their jobs. We emphasise applying these strategies in real-life scenarios and focusing on growing both professional and personal networks

About Abhishek
Abhishek Mittal is a seasoned M&A professional with over 17 years of experience in management consulting. He has worked on multi-billion dollar deals across various industries and geographies, leading and managing teams of consultants. He has also taught at one of India’s top business schools, sharing his practical knowledge with aspiring leaders. Abhishek has a wide range of skills and specializes in M&A operations, such as project and program management, operating model design, process improvement, synergy analysis, and operational due diligence. He is a trusted advisor and thought leader known for his excellence and strategic vision.

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Linkedin: linkedin.com/in/abhishek-mittal-898096a