The Truth About Podcasts | Amit Varma | Varun Duggi | Take aPause
Varun DuggiMarch 18, 202101:18:43

The Truth About Podcasts | Amit Varma | Varun Duggi | Take aPause

What is the appeal of podcasts? With newer OTT channels emerging each day, why is there still a demand for this audio form of content consumption? In this episode, Varun discusses the nuances of podcasting with Amit Varma, a journalist and the host of The Seen and The Unseen.

Amit Varma is a writer and podcaster based in Mumbai. He started his career in advertising, moved on to television, and has been a journalist since 2001.

Timestamps:
0:00 Intro
2:56 Amit's journey to podcasting
6:23 Things to unlearn about podcasting
11:23 Podcasting VS Other mediums
15:17 Defining a ‘podcast audience’
18:01 Picking topics and guests
21:01 Metrics of engagement
26:51 Discourse & dialogue
30:58 Why we need more conversations
33:13 Varun and Amit's shared MTV history
35:55 Importance of listening
37:45 How to structure a podcast
45:11 Varun's theory on ‘Useless Information’
46:20 Amit's other creative ventures
47:50 How the changing role of a content creator
50:04 Building a personal brand
54:21 Advice to young creators
57:00 Podcasts, YouTube & Live streaming
01:02:00 When to end a podcast episode
01:07:19 Why podcasting is here to stay
01:08:03 Journalists transitioning to podcasts
01:12:16 Are all podcasters journalists in a way?
01:15:27 What’s common between writing & podcasting

#TakeAPause #AmitVarma #Creativity

ABOUT VARUN
A creative entrepreneur turned content creator, Varun is one of India’s leading conversationalists in the modern business, personal development, and creator landscapes with over 1 million podcast listens.
The author of the bestseller Everything Is Out of Syllabus, he’s the host of Advertising Is Dead, one of India's most popular business podcasts with over 300,000 listens in 2021 alone, as well as co-host of Think Fast, an irreverent business podcast that has ranked #3 on Apple’s Podcast Marketing Charts.
In 2009, he co-founded The Glitch, India’s largest ‘digital-first’ creative agency.

🌍 WEBSITE https://varunduggi.com/

🎙PODCASTS:
|| Take A Pause with Varun Duggirala ||
https://pod.link/1506368376

|| Advertising Is Dead ||
https://pod.link/1440706394

|| Think Fast ||
https://pod.link/1596432556

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