👉 Think School’s flagship Communication course with live doubt sessions:
https://thethinkschool.com/sp/communi...
👉 Who would you like to see next on The Indian Business Podcast:
https://forms.gle/37daEPEy7mAzhvv29
👉 Follow Our Guest
LinkedIn: https://www.linkedin.com/in/j1berger/
👉 Video Introduction
Can you make a boring product go viral with less than $1,000?
Most brands think virality requires a huge marketing budget, an exciting product, or a genius advertising campaign.
But Jonah Berger spent nearly 20 years studying thousands of brands, and found that word of mouth isn't random, luck, or chance.
There is a science behind why people talk and share.
In this episode, we sit down with Jonah Berger, Wharton Professor and author of Contagious, to reverse-engineer how ordinary products can generate extraordinary word of mouth.
In this episode, you'll learn:
1. The 6 psychological triggers that make people talk about and share anything
2. How a blender generated 200M+ views and 700% higher sales with just $50
3. Why making something viral may actually be the WRONG goal
4. How KitKat used coffee to create a trigger that increased sales by over 30%
5. Why a boring 80-year-old's corn trick became a viral video
6. How to make people remember your product without spending millions on advertising
Chapters
00:00 - Why Do Boring Products Go Viral?
3:21 - Interesting Brands Get ZERO Extra Word of Mouth
5:54 - The Secret Framework Behind Everything That Goes Viral
7:36 - How the Ugliest Ad Ever Made Grew Sales 700%
11:10 - Your Ad Should Never Be About You
14:22 - Sell Chips Like a Hermès Bag
18:36 - Your Brain Cannot Ignore a Broken Pattern
19:10 - Why Chasing Virality Backfires
22:50 - An 80-Year-Old Out-Marketed the Professionals
25:15 - The Oldest Marketing Trick Still Working
27:41 - How to Make Boring Water Worth Talking About
32:33 - The Ad That Only Works One Day a Week
35:54 - The Chai and Biscuit Trick That Makes You Impossible to Forget
38:07 - How to Own a Trigger With Almost $0
44:48 - How to Sell a Pen Without Talking About the Pen
If you've ever wondered why some products become impossible to ignore while others disappear despite millions spent on advertising,
this conversation reveals the psychology behind what makes people talk, share, remember and ultimately buy.
Must watch episodes -
1. Nir Eyal, Author
https://youtu.be/Ft45pH3fYok?si=VjDAJeveBpIDAwoY
2. Mohit Yadav, Co Founder Minimalist
https://youtu.be/zGIwnkU01X4?si=KkCLGputxjainnOq
3. Nikunj Biyani, SuperYou
https://youtu.be/G8UK7WcdF1Y?si=0PXUK_Q3KhWaX_Rm
4. Tarun Sharma, mCaffeine
https://youtu.be/3Qms7gUSTj4?si=Omxo0s37AlbIO0TE
5. Chris Voss, Ex FBI Agent
https://youtu.be/vfbCbk54XeE
#JonahBerger #WordOfMouth #Marketing #Contagious #ViralMarketing #BrandStrategy #MarketingStrategy #BusinessGrowth #ThinkSchool #IndianBusinessPodcast