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VIDEO INTRODUCTION -
In today’s episode, we sit down with Ananth Narayanan, Founder & CEO of Brand.me, the man who has consistently cracked white spaces in some of India’s toughest D2C categories. From spotting an unexpected opportunity in peanut butter to turning MyFitness into a breakout success with 22% of India’s market share, Ananth explains how deep consumer insight, razor-sharp execution, and a data-led playbook helped him challenge legacy giants.
He also breaks down how he expanded into perfumes, why ingredient-led brands are the future, and what it truly takes to build products people trust and love. He shares the biggest mistakes founders should avoid, the qualities of the first 10 hires that determine a company’s destiny, and the mindset needed to build brands that endure. If you’re a founder, operator, creator, or someone dreaming of building India’s next global brand, this episode is a masterclass in Brand building!
Timestamps -
00:00 - Intro
03:50 - Know your Guest
08:30 - Can India really go global?
14:30 - Where’s the next big gap?
20:58 - Consumer Insights
24:40 - ChatGPT for Research
27:55 - AI Agents
30:22 - Brand Scaling Framework
32:36 - AI’s Role in Branding
35:53 - Is perfume India’s next goldmine?
40:21 - What’s missing in haircare?
44:20 - Consumer Insight Hacks
53:29 - Importance of packaging
56:55 - Phool’s beautiful packaging
58:45 - Importance of storytelling in Buisness
1:00:54 - Using Tech to Scale Fast
1:08:30 - The Top 5 Recruits Every Startup Needs
1:14:16 - Mistakes Founders Must Avoid
1:19:22 - Ananth’s Guest Recommendations
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