👉Think School’s flagship Communication course with live doubt sessions :
https://thethinkschool.com/sp/communication-masterclass/
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👉 Follow Nir Eyal
Insta: https://www.instagram.com/nireyal/
X: https://x.com/nireyal
Youtube: https://www.youtube.com/@UCac_MkUoOZt2L6SWm4r8cJQ
Nir Eyal's latest book -
Beyond Belief: The Science-Backed Way to Stop Limiting Yourself and Achieve Extraordinary Results :https://www.flipkart.com/beyond-belief/p/itmf133cc5d28483
Check our Nir's Previous epic books:
Hooked: How to Build Habit-Forming Products
https://www.amazon.in/Hooked-How-Build-Habit-Forming-Products-ebook/dp/B00NW01MKM
Indistractable: https://www.amazon.in/Indistractable-Control-Your-Attention-Choose/dp/194883653X
5 years ago, we recommended 'HOOKED' by Nir Eyal - today, we bring you the man himself to reveal the framework behind billion-user products
https://youtu.be/k--beE42aDs?si=iLGvPokT2XHv9mDh&t=810
👉 Video Introduction
Most founders believe that if you build a great product, growth will follow.
But what if the real game is not growth?
What if it is getting people to come back again and again?
In this episode, we sit down with Nir Eyal, former professor at Stanford University, early angel investor in Canva, and a New York Times bestselling author of:
• Hooked
• Indistractable
• Beyond Belief
He breaks down one of the most important ideas in business:
- Why 90 percent of startups fail even with great products
- Why you can buy growth but you cannot buy engagement
- And how the world’s biggest companies build habits using psychology
At the center of it all is a simple idea The Hook Model:
Trigger
Action
Variable Reward
Investment
A four-step loop that explains how products go from being used to becoming habits.
From habits vs routines to belief systems that control behavior, this episode will change how you think about products, motivation, and your own life. If you are a founder, operator, or creator building for consumers, this episode will change how you design and scale
Watch the full episode now!
Timestamps:
00:00 Intro
3:25 - Objective of the podcast
4:04 - What makes a Startup legendary?
5:50 - HOOK Model Explained
16:09 - Limits of Emotional Triggers
20:08 - Choosing right Triggers & Timing
24:48 - How a Fitness App Used the Hook Model
28:21 - Habit vs. Routine Difference
33:07 - Variable Rewards Framework
41:38 - Why Most People Fail
44:41 - Why Limiting Beliefs Form
53:58 - Can You Change Beliefs
01:10:26 - Closing thoughts
Our must watch must episodes:
1. Smt. Nirmala Sitharaman, Finance Minister
https://youtu.be/uKO8tk3_itQ?si=vF8T442Txq_blu0i
2. Balaji Srinivasan: Why the AMERICAN DREAM is Over
https://www.youtube.com/watch?v=6dIdS6slVWE&list=PLGwmAEmjn4fn_cqb7OCtHDafPAYjEiLy-
3. OYO's Insane rise & Bankruptcy! ft. Ritesh Agarwal
https://youtu.be/TdQ2UD-U9rQ?si=KC7mU1SAf4zvV8MA
4. How will Modi govt fix India’s problems? ft. Sanjeev Sanyal
https://youtu.be/3Lgf2WHstBY?si=wT2qbyagfnHiDFm_
5. Why is Boult still bootstrapped? ft. Varun Gupta
https://youtu.be/iH8IrBG4csM?si=W-EGheLcDjxX8fd-
✅Study Materials:
Think School is a Digital School that we all deserved, but never had
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