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VIDEO INTRODUCTION:
In this episode of the Indian Business Podcast, Kishore Biyani dives deep into the untold truths of building for India. He breaks down the concept of India 1, 2, and 3, and explains why most startups fail to connect with Bharat. From the rise and fall of Big Bazaar to why Zepto succeeded, he shares hard-earned lessons on branding, customer behavior, communication, and debt. He also compares India’s growth journey with China’s ruthless model, offering insights on what India must learn to scale
Timestamps
00:00 Promo
02:07 Sponsor
03:20 India’s Growth Story
10:38 How to shape India’s Growth Story
14:32 Understanding India 1.2 & 3.
21:30 How value addition is done ?
23:24 How to sell to India 2 ?
26:24 How to sell to India 3 ?
28:30 Journey of Kishore Biyani
33:40 How did he find the gap in the market?
34:43 Difference in 1980s and 1990s?
38:50 Learnings from Pantaloons
39:38 How to build a brand?
48:15 How to design a communication?
51:15 Society’s Truth?
54:40 Customer Ritual?
1:00:22 How to understand role models?
1:04:19 What after Pantaloons?
1:06:42 How did Pantaloon expand?
1:12:50 Jumboking - How would it survive franchise model?
1:19:08 How Big Bazar was born?
1:25:40 Which Category is good for newspaper ads?
1:28:12 Ganesh’s first memory of Big Bazar
1:30:40 Location selection for Big Bazar
1:30:20 Mall vs Stand Alone location?
1:36:20 How to effectively transition a customer?
1:41:29 Netflix’s way of understanding customer
1:47:50 How can an ethnic brand leverage society’s truth?
1:50:15 Mistakes Kishor made and what did he learn?
1:53:50 Good Debt vs Bad Debt
1:55:50 Amazon vs Future Retail
1:56:31 Advice for Genz’s
2:00:57 Conclusion
2:02:08 Book Recommendations
Our Best Indian Business Case Studies:
1. Dhirubhai
https://youtu.be/bSx6hDjALkQ?si=wE6PGMgiv7PpHdla
2. Milky mist
https://youtu.be/-98fnc4VAo8?si=NtKHTWjvtr_9V8ne
3. Old Monk
https://youtu.be/GQPymbqa08A?si=BXhcZhDPXt9wTxO4
4. Waaree
https://youtu.be/T1PLEPTbXc4?si=3VbRKyBnd-3Trfqt
5. Blinkit
https://youtu.be/OGs2YsqvWDg?si=bZ_AqkdGEsl2X3xW
✅Study Materials:
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