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VIDEO INTRODUCTION:
In this episode, Mohit Yadav (Co-founder of Minimalist Skincare) shared his journey how he built one of India’s most trusted D2C beauty brands from scratch, without celebrity endorsements or huge marketing budgets.
This episode explores what makes a winning product, why company culture matters more than resumes when building great teams, and how Minimalist scaled profitably by staying true to first principles. Mohit reveals why his brand prefers an office-first work culture, his framework for identifying rockstar talent, and how Minimalist became a beloved brand by prioritizing truth, transparency, and customer obsession.
TIMESTAMPS:
00:00 – Trailer
03:13 – Introduction
04:05 – How Minimalism Started?
14:15 – Can Hair fall be solved?
19:51 – Skincare Market in India
24:10 – How did he convinced the customers initially
34:00 – Insights on Marketing
46:12 – How to gauge authenticity through influencers and creators?
50:27 – How did Minimalist managed to stay authentic?
55:40 – Which expos should new entrepreneurs visit?
1:02:36 – Difference between Men and Women Skincare
1:12:50 – Why Brands Shrink their TAM?
1:20:00 – What is the initial driving factor?
1:28:14 – How customers reviews are relevant for Entrepreneurs?
1:29:43 – How to build a Skincare Brand
1:36:20 – How to motivate people to give great testimony?
1:48:10 – Unit Economics
1:52:50 – Qualifying Factors to be inventory model of Nykaa
1:56:40 – Healthy Margins for Gross
2:03:48 – Attributes to understand team
2:08:56 – One Mistakes Mohit wants to correct of the past
2:12:30 – Conclusion
Our Best Indian Business Case Studies:
1. Dhirubhai
https://youtu.be/bSx6hDjALkQ?si=wE6PGMgiv7PpHdla
2. Milky mist
https://youtu.be/-98fnc4VAo8?si=NtKHTWjvtr_9V8ne
3. Old Monk
https://youtu.be/GQPymbqa08A?si=BXhcZhDPXt9wTxO4
4. Waaree
https://youtu.be/T1PLEPTbXc4?si=3VbRKyBnd-3Trfqt
5. Blinkit
https://youtu.be/OGs2YsqvWDg?si=bZ_AqkdGEsl2X3xW
✅Study Materials:
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