While wealth in many parts of the world often removes price sensitivity, India operates differently.
Divia explains how being value-conscious is deeply ingrained in Indian culture, even among the ultra-wealthy — shaped by history, scarcity, and generational mindset.
In this conversation, she reflects on:
• Why Indians continue to compare and contrast, even in luxury spaces
• How value often matters more than convenience
• Why service and labour are sometimes undervalued
• How this behaviour is culturally “coded” rather than intentional
• Why this mindset is slowly beginning to change
“Even at the luxury level, we are extremely value-driven.
It’s built into our bones.”
This episode opens up an important conversation about money psychology, cultural conditioning, and how India’s relationship with luxury is evolving.
🎙️ Watch the full conversation on Not Your Aunty.
#NotYourAunty #DiviaThani #LuxuryInIndia #IndianMindset #MoneyPsychology #CulturalConversations #TravelPodcast
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🌟 Not Your Aunty Podcast 🎙️ | Parenting 👪 Relationships 💑 Body Positivity 💛
Get ready to laugh out loud with the hilarious "Not Your Aunty" podcast! Hosted by the dynamic duo Kiran Manral and Shunali Shroff, this show tackles topics like parenting, relationships, social media, and societal expectations with wit, humor, and relatable stories.
👉 Discover fresh perspectives on careers, body image, and relationships
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