And millions of brown-skinned women grew up feeling unseen.
In this episode of Happy Hour with FinCocktail, Karishma Kewalramani (Founder, FAE Beauty) shares the moment she realised this wasn’t just a gap in the market — it was a lived reality for every brown girl who never found her shade.
She breaks down:
• Why Indian beauty ignored deeper skin tones for so long
• The personal moment that sparked FAE Beauty
• How she built a brand around true representation
• What “inclusive beauty” actually means beyond marketing
• The challenges of changing an industry built on outdated standards
Karishma’s journey is a powerful reminder that change doesn’t begin with trends — it begins with founders who refuse to accept the norm and build what they wish existed.
If you care about beauty, brand-building, or representation, this episode will stay with you long after it ends.
#FAEBeauty #BrownSkinBeauty #InclusivityMatters #KarishmaKewalramani #BeautyForAll #StartupStories #FinCocktail