Effective branding comes from within a company’s culture and it shapes the messaging that is put out into the world about a company. Promotional campaigns and marketing campaigns are just a small subsect of the larger image that branding creates!
Customers may forget the ad or the campaign but they remember what the brand’s story ultimately is. It takes time, patience and a creative skillset to mold that messaging to build a brand's visibility and value.
Anushka Sani, the Founder and Creative Director at Thought Over Design and Chief Creative Advisor at Whole Truth Foods, has shaped the branding and messaging for 100+ B2C/D2C brands. She has guided them in their journey to highlight their vision and creating a lasting impact in the market.
On this episode of the Happy Hour with FinCocktail, your host Niyati Thaker and our guest Anushka discuss as two women in the business world trying to make their mark. They talk about building Thought over Design, new age branding and the importance of finance in the modern age.
Join us in an insightful session to understand the business of branding, its potential for the future, entrepreneurial value and financial impact. Share this with your friends and do leave us a comment with your thoughts!
#financepodcast #financetips #finance #brandbuilding #entrepreneurship
0:00 - Sneak Peek!
1:13 - Intro
1:52 - Getting into Scuba Diving
3:00 - How Thought Over Design started?
3:56 - What led her to Branding?
7:14 - Journey of Setting up Business
17:38 - Scaling Up the Business
19:57 - Branding in the Modern World
29:26 - Tracking Brand Progress
33:15 - Branding of Whole Truth Foods
and other branding projects
40:50 - Managing her Money
49:10 - Advice for People on How to Handle Finances
55:08 - Outro
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🎧 Listen To #HappyHourWithFinCocktail On Spotify: https://open.spotify.com/show/3RgIddLsD7mAgyKrlkOsXN
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Find FinCocktail, and Anushka Sani on other social media:
Instagram:
https://www.instagram.com/fincocktail/
https://www.instagram.com/anushkasani?igsh=MWs5NXVhMnQ5bzR6MA%3D%3D
https://www.instagram.com/thoughtoverdesign?igsh=cG01emR6dzM5bXoy
YouTube:
https://www.youtube.com/@FinCocktail
LinkedIn:
https://www.linkedin.com/company/fincocktail/
https://www.linkedin.com/in/sayalirai/
https://www.linkedin.com/in/anushkasani/?utm_source=share&utm_campaign=share_via&utm_content=profile&utm_medium=ios_app
X:
https://twitter.com/FinCocktail
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Credits:
Shoot:
CinFin Media
Edit:
https://www.instagram.com/intriguingfilms/
https://www.instagram.com/anuragkawatra/
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About FinCocktail:
FinCocktail by Sayali Rai & Niyati Thaker is a one-stop shop for all your questions about personal finance. It was created to help young Indians understand and embrace their personal finances. It aims to become a source of inspiration to all who want to take charge of their financial futures.
This season on the Happy Hour with FinCocktail Sayali & Niyati are on a mission to find out more about the journey of money. See how money flows through the system and in and out of our lives! Handling money is not easy, but it can be made simple if you get to know your money and its workings.
Building wealth is something everyone should be capable of. It's more of an art than a science and a skill that everyone can master.
Let them bring you real stories from real people who have been managing their own money for a while, so you can see how different avenues exist to generate wealth and reach your dream goals! So listen on and let's build some wealth together!